The purpose of a ‘Robots.txt’ file is to tell the search engines what to crawl on your website. In Shopify, the ‘Robots.txt’ file cannot be controlled but in 2021 Shopify announced that owners will be able to customise the ‘Robots.txt’ file for their websites.

When you add Structured data or Schema Markup to your content it helps the search engines to better understand your content. You can add Schema to your articles, products, pages on your website and more. This helps your website to stand out in the search results.

There are various speed test tools available to test the performance of your website. Hire SEO consultants to improve the speed and performance of your website.

The root domain or the domain name of a website is its address on the network in alphabetic designation. Root domain consists of the Second-Level Domain (SLD) and Top-Level Domain (TLD).

The First Input Delay (FID) metric is used to measure a page’s user experience. First Input Delay is a Core Web Vital factor and it is used to measure how long it takes for the browser to respond to the user’s first interaction with a web page.

For your website to rank higher in the search results link-building is a must. White hat link-building services can help to build links the right way.

SEO is mainly done to improve the rankings and traffic. If you can measure the SEO efforts then you can improve it. There are many tools available that help you to measure the SEO performance so that you can improve your rankings on Google.

Before you start to create content you should do keyword research. You may have created great content but if nobody finds it then it is wasted. You should create content that engages the users and drives SEO results.

Cumulative Layout Shift (CLS) is one of the Core Web Vital factors. It is used to measure the shifts in a page as the new content (images, ads & more) is shown later than the rest of the page.

Travel websites can benefit by implementing SEO techniques. SEO for travel websites helps to improve visibility and rankings and drive more traffic.