Why Is White Hat Link Building Important?
White hat link building is viewed as ethical but monotonous in the SEO industry. White hat link building is important if you want to establish a viable, long-term SEO strategy, but that doesn't mean it's boring. Here are some of the benefits of using white hat link building strategies:
Improves Search Engine Rankings
White Hat SEO can help you gain Google's confidence and trustworthiness, which will lead to better search engine rankings. Users who are engaged in what your website has to offer are more inclined to make a purchase as a result.
Boosts website traffic
Besides helping you appear better in SERPs, white hat link building can help you generate increased traffic to your site. Building high-quality backlinks to your website creates a network of links pointing users to your site. Authoritative websites pass authority to you through links. This is noticed by Google, and the SERPs show this.