Imagine a traveller who is all set to embark on a memorable vacation. What's the first thing they do? They search for "best travel agency in Mumbai" or "how to book cheap flights". Numerous options appear, but where does your business rank in those results? Research shows that 75% of users never go beyond the first page. If your travel website doesn’t appear on the first page of the search results, you’re missing out on a key opportunity to attract potential travellers.
Supramind Digital is a travel-focused SEO company. We are experts in Travel SEO Services and help optimise websites for search engines like Google. We can assist you in increasing your online presence, improving your search engine results, and reaching a wider audience whether you own a booking service, a tourist website, or any kind of travel-related business.
All online marketing experts will tell you that the most effective marketing strategy involves getting the basics right. Finding adequate keywords to make your content more traceable online is an extension of exactly this.
While words are the first attraction for the ones trying to find travel services online, your content will be able to interact with prospects only when they are able to find you. The fact that all businesses are heavily reliant on
Content is your first interface with your customers and getting it right is non-negotiable. At Supramind Digital, we take our commitment to quality content extremely seriously. Our content writing services, in specific, and travel SEO
Content is your first interface with your customers and getting it right is non-negotiable. At Supramind Digital, we take our commitment to quality content extremely seriously. Our content writing services, in specific, and travel SEO
Supramind Digital Pvt. Ltd has established itself as a prominent provider of Travel SEO Services in India. We are dedicated to being your trusted Travel SEO Agency in navigating the digital landscape of the travel industry. Embark on a journey with them to elevate your travel business's online visibility and ensure success.
Here are some of the reasons why hiring us as your Travel SEO Agency is a wise investment:
To understand what SEO means specifically for travel, it is important to elaborate upon what it means as a concept. SEO stands for Search Engine Optimization which in the terms of internet marketing means the ability to adopt your website and other online marketing in a way that makes in search-engine friendly.
This includes leaving a virtual footprint across your industrial ecosystem so that algorithms are able to trace you easily, creating content that captures keywords that are most looked for in your domain, and other aspects of technically building a website that doesn’t get lost on the internet.
In this backdrop, SEO for travel means optimizing your travel website and other web material to ensure a well-rounded presence online, so that the prospects who come looking for your services are able to find you as a brand and are able to trust you to deliver.
A good understanding of SEO however, involves knowing that the SEO process runs far deeper than just for embedding content with search phrases and moving up the search engine results. A brand needs to engage with customers to garner a positive brand image, with recommendations and reviews that ultimately help in attracting quality leads that convert to buyers.
The past few years have seen a significant shift in client behaviour when it comes to searching for and booking travel plans. Apart from the obvious move to digital, the ways to look for a service online has also evolved. More often than not, customers come to the web looking for discounts, deals and offers, without affiliating to a particular brand or service provider. As a result, the internet witnesses more category searches, for example - luxury hotels in Ladakh, or the best tour packages for Assam. This pattern is a massive opportunity for you as a travel business. You can leverage from the agnostic behaviour of consumers to engage with their needs and educate them about your brand.
This however requires your marketing partner to be deeply invested in your niche of travel, so that your marketing strategies smartly utilize the ongoing market conditions for your benefit.
The flip side of this search pattern is the fact that you have a world full of service providers who compete with you on your service categories. This challenging market atmosphere, for the travel business especially, limits the room for trial and error. It is both unwise and wasteful to generate content for your brand based on guesswork. This is where specialized SEO for the travel industry becomes crucial. Having a trusted SEO partner on board lets your content do the work of getting customers to you, while you do what you do best - seep fun and adventure into their travel.
The benefits of SEO for your travel business can be immense. In a day and age where your online identity is pretty much perceived to be who you are, leveraging Travel SEO Services can help your brand in a multitude of ways. Some of them are –
Before approaching the question of how to choose the right SEO partner for your travel business, let’s spend some time understanding the travel industry in general, with a focus on the purchase behaviour of travellers today.
A good SEO agency will check all of the above boxes in their approach to SEO for Travel, or otherwise. Additionally, you must keep the following in mind before you freeze the agency you want to work with to secure and broaden your online presence.
While hacks and tips may draw a map for you, it is always wise to trust your instincts when it comes to building professional associations. So our number one advice to you will be to go with your gut.
You have put in the effort to create a high-quality brand, but now want to ensure a seamless journey for the search engines to reach your website. Don’t worry, we are here to help.
Even apart from the aspects mentioned above, there are many aspects that may seem unimportant to a layman, but can be extremely important when it comes to search engine optimization. Hiring a reliable Travel SEO partner can take the load off from your side, so that you focus on your core competencies.
Although the name "content marketing" is new, the concept has been around for a long time. It is essentially putting out information that may relevant to prospects. Once you look at content marketing with this simplified lens, it is easy to conclude that SEO is impossible without engaging content. Whether you put out ideas in the form of interesting infographics, noteworthy image-based creatives, graphic videos, blog articles or simple call-to-action taglines, content is an inevitable part of what you stand for as a brand. Search engines can’t track you if you don’t have anything to hold client attention on your website. This is especially true if your niche is as interactive as travel, because inspiration is the first step in the purchase funnel for the tourism industry.
One of the most interesting things about content marketing however is that it is not necessary to re-invent the wheel with every content piece. You can use the same USPs and information to update them with relevant perspectives that are contextual to the contemporary world. The aim is to identify opportunities where content can be plugged in and then following that lead with spicing up what is existing or cooking up something new.
Getting the strategy and keywords right is the most sure-shot way of identifying these content gaps. Ranking for the incorrect keywords or using too many of them are rookie mistakes that can make your content difficult to load and cluttered to look at. Having a travel SEO partner by your side is a great start to benefiting from content marketing that gears up your website to be found easily on the internet.
Link building can be regarded as a great way to increase the awareness of your brand. However, it's an uphill battle for travel brands to build links as compared to other sectors. A lot of the methods brands adopt to build links can also indirectly affect brand's value.
Here are some ways that can help brands earn links while building brand reliability and delivering value-added content to your audience.
To understand SEO, let’s first understand how a search engine works. Let’s say you are looking for the best packages for a three-day trip in Shimla. You open your desktop and open your web browser, and kick in a search in the same terms. Now the search engine you are using to look for this information matches the keywords to the thousands of websites online and looks for the ones that match the exact term you put in on the search tab.
As you may have guessed, there are a lot of pages that may show similar texts and all of them may be relevant to you. How then, does a search engine decide which website to show first and which one to push towards the end?
This decision is automated by the user engagement of each website. This includes the time users spend on the website, the quality of the content it hosts, and generally the technical adaptability it has for the search engine to be able to draw it out when a search is conducted on its niche. Optimizing a website to be able to appear high up in a search like this is what SEO is.
SEO agencies conduct searches on the keywords that are most searched within industry niches and then work backward with brands to incorporate these keywords in the content that brands generate. However, as search engines continue to update their algorithms, it is clear that there is a shift of focus from just matching keywords to actual recognition of quality content while ranking websites. Hence it is important to recognize the importance of authenticity and quality while approaching SEO for your website and other content initiatives.
When you work on SEO without a specialist, you are likely to miss out on the intricate details of the process, and may not be able to holistically work on your web-presence. This may further lead to missed opportunities of lead capturing and conversion. Having a travel SEO agency by your side can be a worthy investment that shall give you returns both in the form of brand credibility and increased revenue.
© Copyrights 2024. All rights reserved. Developed & maintained by Supramind Digital Pvt ltd