Anchor Text Diversity
Anchor Text Diversity in Outreach Blogs
Excessive use of anchor text can create unfavourable issues for your website’s standing; it becomes crucial for the content to contain a variety of anchor text. The use of exact match anchor text should be restricted because search engines see it as an attempt to influence rankings and might sanction your site for that very reason. Ideally, the content should include a suitable combination of different kinds of anchor text so that your link profile is robust.
Exact Match Anchor Text
The keyword, regardless of its length, is the exact match anchor text. The use of the keyword should be limited to no more than 5% of the external backlinks because an anchor text has the tendency to be the most overused kind....Read more
Branded Anchor Text
Combining the brand name with a suitable phrase match is what constitutes the branded anchor text. Users are encouraged to click and interact with your brand with this persuasive and positive branded text. Approximately 25% of the backlinks ought to be generated with branded keywords.
Phrase Match Anchor Text
The blend of the targeted keywords along with other words to produce a related phrase generates a phrase match anchor text. Up to 20% of the backlinks should be with this kind of anchor text. It is considered the best approach to place the targeted keywords organically within the content.
Keyword Branded Anchor Text
Contextual links are considered organic votes for your website. We organically embed your links within content that relate to your products or service, avoiding any unnecessary backlinks that are disadvantageous. The keyword and the brand must be anchored together organically. Preferably, such anchor text should be used in 15% of the backlinks.
Brand Name Anchor Text
The link is placed perfectly in the content to generate high click-through. Your band name is used for anchoring as this improves its standing while offering SEO benefits. Ideally, the usage of such anchor text should be restricted to 10%
Other Terms Anchor Text
Other terms anchor text is made with keywords and terms that are different from the brand name or targeted keywords. Such anchor texts are advised to make up 15% of all the backlinks.
Root, Subdomain/Subdirectory, or Page URL
If you want to leverage link-building strategically, you can take advantage of the page URL or root domain, subdomain/subdirectory. Almost 10% of inbound links can be drawn on these criteria to provide you with the best results.