Shopify SEO


The Shopify platform has been gradually gaining popularity. Over a million businesses are powered by Shopify as it is considered among the leading eCommerce solutions and innovations that are redefining the global marketplace. In such a marketplace, it takes more than an artistic web design to attract and maintain customers. To make your mark, your business needs a strong SEO strategy for Shopify to enhance your sales and achieve enduring success in this selling platform.

Shopify allows you to adjust your SEO through a set of SEO modifications that are exclusive to the platform. On the platform, the SEO can be supported by useful features like a blog and the function to redirect, however, uninformed use can also cause duplicate content which can become a detrimental issue for your business. There are various means by which you can optimise your Shopify store to take advantage of Shopify SEO to gain traffic and increase sales while avoiding duplicate content.


Shopify SEO Services at Supramind Digital

Thorough Website Audit

The accessibility, performance, and security of your website are important. Shopify SEO services ensure your store has the correct details like company name, address and phone number. We also appraise your backlinks, online reputation, and descriptions, along with other website components.

Effective Keyword Review and Research

Our Shopify SEO services help to identify your market, find high-performing keywords, arrange search terms into cluster topics and generate SEO-based content. We help you make qualified leads and get traffic from interested customers.

Diverse back-linking

Services like content marketing and blogger outreach are utilised to build links by Shopify SEO experts. It helps you acquire viable backlinks, generate brand awareness and encourage engagement that leads to a stable flow of traffic to the site.


Cohesive Optimization on and off page

As a Shopify SEO agency, Supramind takes a holistic approach toward SEO that ensures every facet of your online store is completely optimised. This encapsulates everything from optimising content to strategizing link-building and social media engagement.

On-command Technical SEO

While using Shopify as your business support partner in itself improves your page’s online rankings and search visibility, however, there are certain technical aspects that may need ironing out. At Supramind, we team with the best experts who conduct detailed site audits including site speed, by crawl errors and redirect issues, duplication issues and much more.

Well-defined Content Audit and Recommendations

Our SEO team analyses your content for keyword optimization, duplication and suggests a content structure based on best practices and competitors audits for your Shopify store.

Conversion Rate Optimization

Maximise site elements like your homepage, product detail pages, carousel images, call-to-action (CTA) buttons, checkout buttons, internal links, and shopping carts with CRO services to get a higher return on your investment by converting more site visitors into customers.


How to Optimise Your Shopify Store

To create traction for your Shopify store, you need to optimise your Shopify SEO to ensure your business ranks highly in search results. There are some simple steps you can take to ensure greater visibility

1. Register the Shopify store with Google and Bing web services - All websites should be registered with the Google Search Console and Bing Webmaster Tools to get their website indexed and to get alerts if any technical issues are preventing the services from crawling the websites.

2. Ensure a fast page upload time for your Shopify store - Keeping a light page ensures a good search ranking

3. Keyword research for optimal keywords - Identify optimal keywords with Keyword Research tools

4. Use correct page and product titles - Ensure your Shopify page and blog post titles are clear and begin with the target keyword.

5. Use the headings correctly - Connect the focus keyword with the heading

6. Utilise appealing meta descriptions – To encourage more clickthroughs


7. Create distinctive product titles and descriptions – Reduce the chances of duplicate content

8. Optimise the file names and alt tags for images – Search engine algorithms consider this data for accessibility and categorising content.

9. Use clean URLs – Aimed at search engines and users to understand the content

10. Insert Rich Schema Tags into the products and the pages - Intended for search engines and users to know the content before clicking on the link

11. Use the Yoast SEO app – To help identify modifications for the content

12. Utilise the Shopify blog to its full extent – To reach out to a greater audience

13. Develop backlinks to the Shopify store – Get other sites to link to the website, organically

14. Increase the dwell time on your Shopify store - Create engaging content for the store’s page


What makes a Shopify website good for SEO

  • One-stop access - Shopify’s backend user interface makes it very easy to edit and make changes to on-page SEO features. In addition, you can preview how the changes you make are going to look on the search results page, giving you the ability to make any edits before publishing.

  • Organised site structure - Search engines crawl through web pages and rank them according to the organisation of their content. Search engines can easily crawl your site because Shopify has a coordinated site structure. Shopify also generates a Sitemap that can help Search engines index the site. This makes the Shopify Website SEO implementation easier than others.

  • Automated structure - Shopify allows you to create 301 redirects that redirect traffic from broken links back to your page. Shopify can also insert canonical URLs to convey the master page to Google. This helps you maintain a high search ranking.


  • Strong web security - Having a Secure Sockets Layer or SSL, allows the search engine to determine the security of a site and in turn rank it higher in search. With Shopify, getting SSL encryption is easy. The SSL certificate is free with all their plans ranging from Basic to Advanced.

  • Mobile-friendly Shopify stores - It is very important to optimise a mobile version of the website to secure a high rank. On Shopify, you can create a store and switch it to mobile devices, the layout would adjust for the change in medium.

  • Outstanding speed - Shopify stores are generally light pages that have a fast loading speed. You can also optimise the loading speed on your store to better improve your SEO

  • Reference Material for SEO support - Even if you are stuck with an ineffective SEO strategy, Shopify can help you with Shopify apps that help you access great SEO tools to attract more traffic to your business.


Shopify vs other eCommerce platforms for SEO

With the plethora of eCommerce platforms like Squarespace, WooCommerce, BigCommerce etc in the market, where does Shopify stand?

All the platforms understand the value of SEO for eCommerce and have features that help you increase your website’s search engine rankings. These consist of features that are built into the framework of the site, features that are supplementary add-ons, plugins and premium features that boost your SEO operations.

The best choice for SEO is dependent on the expertise and experience of the user. Shopify with its simple and straightforward SEO features is the clear choice for many eCommerce business owners for its ease of use. It is possible to log in and optimise the SEO without the need to learn to code or install extra security certificates. While Squarespace and BigCommerce do present similar SEO features, statistically Shopify is the preferred option for the majority of eCommerce websites as it is the leading eCommerce platform.


Nevertheless, WordPress’s WooCommerce is preferred for its options in integrations. WooCommerce provides added flexibility with numerous different SEO plug-ins and features to select from, which makes it an excellent platform to scale up the business site.

Irrespective of the eCommerce platform of choice, it is a good idea to utilise supplementary resources to realise improved performance. SEO-focused Shopify apps and the support of a dedicated Shopify SEO team are some of the additional resources.

Frequently Asked Questions

You can have your own domain name on Shopify. Having your own domain name supports identity verification and boosts the SEO strategy on Shopify, because of which many Shopify users prefer to use their own domain name. If you have a domain name, you can connect it to an existing store from the settings section on Shopify. If you do not own one currently, you can purchase a domain from Shopify or a third-party vendor.

All these platforms have their own special features. If you are not tech savvy, only need great features and have a tight budget, then Shopify is your platform. It is possible to make your store flourish on Shopify. You can learn tips and tricks to work around limitations with the help of online instructions.

Magento and WooCommerce are ideal choices for those who are looking for more control and advanced features. Through these platforms, you will have full control over SEO features that will help your store climb up the search ranking.

You can add SEO to your Shopify store through various means.

One ideal way is to find out where your traffic is coming from. By linking Google Analytics to Shopify and installing ecommerce tracking you will know what is happening while they’re on the website.

Set up Shopify on the Google Search Console, to use both the Shopify SEO tools and the outside resources for SEO. You can access a wide range of useful data for your store through Google Search Console.

Finally, brush up on the common rules, tips and tricks for the best SEO strategy and results.

Generally, it is possible to use the default SEO function on Shopify and combine it with a smart SEO strategy to make your store reach a good search ranking and prosper. However, there are many SEO apps in the market, it would be a mistake to not use them to boost the performance of your store. Using these apps you can resolve any issues, save time and do much more, leaving you with enough time to manage your store better.

There is no singular app that is considered best for Shopify. All websites have different requirements, and it is the owner of the website who has to decide which combination of Shopify apps realise those needs the best, especially for SEO. Both Shopify and outside apps can help to boost the SEO of the website.

Many Shopify apps offer free trial periods, this allows you to test out your SEO strategy and check whether the tool is operating efficiently for you before committing to the paid plan.

Tags are labels that are categorised into a range of details like products, orders, customer data, returns, blog posts, transfers, etc. They are useful tools on Shopify through which you can implement important and finite details that you need for your store to run smoothly. Search engines read tags like content therefore they function in the same manner as keywords. By having organised and legible tags you improve the content quality of your site and make it easier for them to crawl and glean information.

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