eCommerce SEO Services in India

As we move towards a digital future, SEO is not just important, it is mandatory.

Optimization of your website content to popular phrases that people look for when looking for your product/service, can increase the quantity and quality of traffic to your website, resulting in increased online visibility.

This improves the reputation of your brand and builds customer trust.

Additionally, close monitoring of people who reach out to your website once you kickstart your optimization efforts can also help you understand your audience better. This helps create a positive loop, as you can funnel the content to eventually let most performing pieces stick, while slowly reducing investment on generic content that is merely staged on your website without any engagement.

SEO also helps businesses provide the right signals to search engine algorithms and crawlers, so that website performance improves sustainably, for the long term.

Now if a marketing tool promises more people knowing about you and allows you to know about your potential customers, all at minimal cost, why would you say no?

Yes, we do. Google's algorithm constantly updates to factor the user experience of pages for website ranking and SEO. Elements like Core Web Vitals, safe browsing, mobile-friendliness, HTTPS, and non-intrusive interstitials will determine the overall experience of a user with your page. The first step to improving our website speed is reducing and optimising JavaScript execution. Administrators can also implement lazy loading without harming Core Web Vital scores.

Another method to improve site speed is optimising and compressing images to improve loading speed and ranking on search engines. You can also activate a content delivery network (CDN) to store your images.

Supramind Digital can help by providing recommendations to improve website speed and Google Core Web Vitals by optimising your database, removing unnecessary plugins, enhancing your website navigation, and removing distracting ads or banners. Since websites rely on ads scripts, we check if they hinder your website performance and provide solutions so that your website is up to speed.

Search Engine Optimization (SEO) is essential for e-commerce businesses because it helps business websites to show on top of the Search Engine Results Pages (SERPs) whenever the ideal customer searches for similar products or services online. A viable and well-rounded eCommerce SEO strategy is non-negotiable if e-commerce businesses want to attract quality traffic.

Organic traffic comes when your target audience can find your web pages displayed on top of the first page of the search engines. Then, once these ideal customers click on your pages, you have to hold their attention on your landing page. This happens when the content on your website is well connected, and the channel to reach a product or service is simple.

As eCommerce SEO experts, Supramind Digital helps you place yourself in the mind of your customers and optimise your website that easily climbs up the ranks on a search engine. Through a relevant placement of high-volume and long-tail keywords in your website content, we guide increased discoverability of your brand on the web.

Search engine optimization for E-Commerce platforms is not optional. Internet searches have become a standard part of the consumer purchase journey. It is critical to reach your customers looking for products you offer.

Search engine optimization is critical for your customers to find you on the internet. 89% of customers use search engines like Google, Bing, and Yahoo to make their purchase decisions. It is also a cost-effective method to improve your company's bottom line without investing the budget in advertising. Instead, you can allocate your resources and time into building an SEO strategy that will keep attracting potential customers through organic methods for years to come. Also, you can employ analytical tools to understand where most of your traffic and conversations are coming and in turn invest more in providing content and support for those customers.

Unlike paid digital marketing, a solid SEO strategy will provide an e-Commerce platform with long-term effects. This is especially true if your eCommerce platform provides goods in a competitive niche. Organic traffic is a more cost-effective option than paid advertising. SEO is a significant investment that delivers targeted, cost-effective, long-term, and measurable results.

SEO Benefits for Ecommerce:

1. Filling the marketing funnel
   Through SEO, companies can fill the traditional marketing funnel — awareness, interest, desire, and action. SEO plays a crucial role in driving lower-cost top-of-funnel traffic at the awareness stage.


2. Elevating content
   It always helps businesses to fuel their content with keywords that have a high transaction intent. One has to add value to all content forms such as buyers' guides, blog posts, and how-to articles. Content optimization efforts can yield notable increases in traffic at little to no cost.


3. Creating lasting value
   SEO is a long-term investment. Unlike advertising, it won't stop driving results when the campaign ends.


4. Remarketing audiences
   Once customers land on your site through organic search, you can place cookies for remarketing campaigns. This will help your paid marketing effort by exposing your website visitors to display ads after leaving your site and continuing their journeys. The more customers visit your site, the larger your remarketing audiences will be.


5. Capturing long-tail keywords
   15% of search queries are new for Google. These unrecognised one-time phrases make up part of the long-tail keywords, which comprises queries that individually drive a handful of searches but in the aggregate represent nearly 40% of the total. Long-tail phrases will help e-commerce companies convert at a higher rate than other keywords.


6. Improving the user experience
   Proving excellent user experience drives conversions is one of the most underrated advantages of a well-implemented SEO strategy. SEO helps e-commerce companies understand shoppers and their search intent, thus optimising your site's usability.


7. Getting Quantifiable Results
   The best thing about implementing an SEO strategy is having the room to know its impact measurably.
   Optimization efforts show their results in ways like better traffic to your website, better leads, and more conversion of prospects to customers. Good SEO also sometimes leads to more engagement on your social channels, in turn leading to a better brand reputation.

The answer to this question can’t be given in isolation. The amount of money you spend on your eCommerce SEO strategy and implementation needs to be seen in the context of the results generated. You should avoid agencies that offer black hat techniques or concepts since they will lower your search engine ranking instead of increasing it.

Effective eCommerce SEO has different pricing models such as monthly cost or per-project rate. The cost of eCommerce SEO also depends on the included services such as keyword research, on-site optimization, content editing and optimization, internal link building, meta tag creation, strategy description, etc. The cost will also depend on the type of company you hire. Good SEO service providers offer customised services that help you tailor cut your strategy to your specific requirements while improving your search engine rankings overall.

You may have to pay more if your website has multiple pages, and you need to improve the SEO of numerous product listings or service pages. The cost will also depend on how many keywords you wish to target and also on how many links your website will need to start ranking well. Most agencies work on a standard monthly fee, and the best way to see if your agency is effective is to try them out for a period of six months to a year.

The term "e-commerce" is an acronym for "electronic commerce." E-commerce is the process of buying, selling, trading, ordering, and paying for goods and services over the internet. In e-commerce, sellers communicate and transact with the buyer without meeting them face to face. Online processes like banking, shopping, ticket booking, social networking, etc., are just a few examples. An online website or mobile application is the most basic requirement for e-commerce. Social media and the internet are used for marketing, advertising, selling, and conducting transactions. E-commerce refers to any money transaction carried out through electronic media. B2B, B2C, C2C, and C2B are the different types of e-commerce.

Electronic business, or e-business, refers to performing all company businesses online. Unlike e-commerce, e-business is not limited to commercial transactions. Instead, it also includes other activities like customer education, procurement of raw materials/goods, buying and selling a product, monetary transactions, etc., over the internet.

Today, as corporations constantly rethink their businesses in the backdrop of the internet's reach, availability, and its ever-changing capabilities -- they prefer conducting e-business to collaborate on sales promotions, purchase parts and supplies from other companies, and conduct joint research. In the past few decades, there has been an enormous growth of the e-business concept, giving rise to new business requirements. Consumers expect personalised, speedy, and secure experiences and interactions. New laws have been initiated to keep electronic data secure on the regulatory front.

It depends on various factors. The search engine ranking does not improve overnight. But we can say, on average, four to six months is when you'll get to see the results by improving your overall digital marketing strategy. And, this doesn't mean your website will get a position on the first page only based on targeting keywords. It primarily depends on your competition and the volume of inbound links. Having fewer, high-quality backlinks from websites with good rankings will have a more significant impact on SERPs than plenty of low-quality links from irrelevant websites.

Getting visitors to your website is not enough. Your website content must also be relevant. It should involve short- and long-tail keywords, proper header tags, title tags, and internal links. Also, the content should be optimised for voice search and featured snippets. Targeting keywords alone cannot help you achieve your goal. The speed of the site also matters. The faster the site loads, the better the user's experience and the ranking.

Optimising an eCommerce website's product pages has become crucial, especially since the pandemic. During the COVID19 pandemic, consumers have shifted towards online platforms to buy essential and all types of products. And, to draw people's attention to your product page, you need to implement a robust eCommerce SEO strategy. You can start by including product-focused keywords on your page, which users are more likely to use in the searching phase. Also, ensure that your product pages have all the necessary information about the product, i.e., name, brand, model number, etc.

As products on an eCommerce website are seen digitally and users cannot touch them, including high-quality images/videos to give a holistic purview of your product can go a long way in helping browsers make a purchase decision. We also optimise titles and meta descriptions and minimise page load times. In addition, we audit your product pages for technical issues like duplicate title tags and meta descriptions, thin content, slow page load times, broken links, 404 pages, and 302 redirects.

Search engine rankings are not permanent, and they change every day. If one brand on the top starts lagging and the comparators continuously keep improving their website SEO, the competitors will take over search engine rankings in no time. Search engine ranking is a competitive market, and there is little clarification around the rules that impact the rankings.

E-Commerce platforms must diagnose the problems before the minor issues turn into a more significant problem and start affecting keyword rankings. We've created a brief checklist to help you with your eCommerce SEO efforts.

1. What are the most relevant keywords?
   There are multiple steps involved in figuring out the right keywords, matching search intent, and correctly using them throughout your website. You should ensure that the keywords match your target audience and your product during research.


2. Is my platform easy to navigate?
   Your website design should be user-friendly and have proper navigation for all categories. It would be best to optimise all pages for site speed, media, and meta descriptions.


3. Are my product descriptions accurate?
   Even if E-Commerce platforms attract paid or organic traffic to the website, brief product descriptions will cause inconvenience and increase bounce rate.


4. Can search engines find, crawl, index, and rank your site?
   Start by adding an XML sitemap to see how search engines like Google, Bing or Yahoo see the website you are trying to rank. With this, you can focus on the search appearance section to provide insights into snippets, site links, title, search within site, event rich snippets, breadcrumbs, and URL.

Next, you can use the crawl error report to get insights into issues preventing search engine bots from crawling your website. The next step is to check index reports that provide a list of pages from your website that search engines have indexed.

Apart from this, paid search engine marketing can also help in the publicity of your eCommerce website. Adding SEM efforts with search engine optimization (SEO) can, on the other hand, take your website's reach to the next level. It is critical to optimise your site and website structure before starting a new site or updating an existing one.

Our eCommerce SEO services include a custom strategy tailored to your business needs, keyword research and optimization, product markup, product image optimization, product SEO copywriting, professional blog or article copywriting, content promotion, Google Analytics setup, Google Search Console setup, monthly keyword, traffic, and transaction reporting, and more.

To increase traffic to your eCommerce website, you can focus on SEO, including optimizing your website for search engines, creating quality content, and building links from other websites. You can also use social media, paid advertising, and email marketing to drive traffic to your eCommerce site.

Yes, eCommerce stores require SEO. SEO helps your eCommerce store to rank higher on search engine result pages, which in turn helps increase your website traffic, leads, and sales. Without SEO, your eCommerce store may not be found by potential customers searching for the products or services you offer.

Yes, updating code and content on your online store is necessary to enable SEO. Optimizing your website's technical structure, including meta tags, title tags, alt tags, and schema markup, is crucial to achieving higher search engine rankings. Fresh and quality content can help attract and retain visitors, which is essential for SEO. Updating your website with relevant and informative content can also boost your search engine rankings.

Our eCommerce SEO services include a custom strategy tailored to your business needs, keyword research and optimization, product markup, product image optimization, product SEO copywriting, professional blog or article copywriting, content promotion, Google Analytics setup, Google Search Console setup, monthly keyword, traffic, and transaction reporting, and more.

To grow and evolve effectively, eCommerce sites need to attract a large volume of organic traffic, effectively convert that traffic, and rigorously collect all relevant data. E-commerce websites can benefit greatly from the increased traffic which can be achieved by implementing various SEO strategies.

For potential customers to locate your products on the search engine results page (SERP), you must rank higher than your competitors. eCommerce SEO is a game-changer if you want your website to rank well and get the traffic you are striving for.

People are visual beings, and when they shop online, they use their sight. E-commerce stores, whether they sell clothes, furniture, or jewellery, must display quality product images, photos, or visuals to evoke emotion, make buyers feel at ease and trustworthy, and take them from exploring to placing an order.