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The term "e-commerce" is an acronym for "electronic commerce." E-commerce is the process of buying, selling, trading, ordering, and paying for goods and services over the internet. In e-commerce, sellers communicate and transact with the buyer without meeting them face to face. Online processes like banking, shopping, ticket booking, social networking, etc., are just a few examples. An online website or mobile application is the most basic requirement for e-commerce. Social media and the internet are used for marketing, advertising, selling, and conducting transactions. E-commerce refers to any money transaction carried out through electronic media. B2B, B2C, C2C, and C2B are the different types of e-commerce.

Electronic business, or e-business, refers to performing all company businesses online. Unlike e-commerce, e-business is not limited to commercial transactions. Instead, it also includes other activities like customer education, procurement of raw materials/goods, buying and selling a product, monetary transactions, etc., over the internet.

Today, as corporations constantly rethink their businesses in the backdrop of the internet's reach, availability, and its ever-changing capabilities -- they prefer conducting e-business to collaborate on sales promotions, purchase parts and supplies from other companies, and conduct joint research. In the past few decades, there has been an enormous growth of the e-business concept, giving rise to new business requirements. Consumers expect personalised, speedy, and secure experiences and interactions. New laws have been initiated to keep electronic data secure on the regulatory front.

It depends on various factors. The search engine ranking does not improve overnight. But we can say, on average, four to six months is when you'll get to see the results by improving your overall digital marketing strategy. And, this doesn't mean your website will get a position on the first page only based on targeting keywords. It primarily depends on your competition and the volume of inbound links. Having fewer, high-quality backlinks from websites with good rankings will have a more significant impact on SERPs than plenty of low-quality links from irrelevant websites.

Getting visitors to your website is not enough. Your website content must also be relevant. It should involve short- and long-tail keywords, proper header tags, title tags, and internal links. Also, the content should be optimised for voice search and featured snippets. Targeting keywords alone cannot help you achieve your goal. The speed of the site also matters. The faster the site loads, the better the user's experience and the ranking.

Optimising an eCommerce website's product pages has become crucial, especially since the pandemic. During the COVID19 pandemic, consumers have shifted towards online platforms to buy essential and all types of products. And, to draw people's attention to your product page, you need to implement a robust eCommerce SEO strategy. You can start by including product-focused keywords on your page, which users are more likely to use in the searching phase. Also, ensure that your product pages have all the necessary information about the product, i.e., name, brand, model number, etc.

As products on an eCommerce website are seen digitally and users cannot touch them, including high-quality images/videos to give a holistic purview of your product can go a long way in helping browsers make a purchase decision. We also optimise titles and meta descriptions and minimise page load times. In addition, we audit your product pages for technical issues like duplicate title tags and meta descriptions, thin content, slow page load times, broken links, 404 pages, and 302 redirects.

Our eCommerce SEO services include a custom strategy tailored to your business needs, keyword research and optimization, product markup, product image optimization, product SEO copywriting, professional blog or article copywriting, content promotion, Google Analytics setup, Google Search Console setup, monthly keyword, traffic, and transaction reporting, and more.