The Result
115.35%
Overall Website Traffic
204.45%
Organic Website Traffic
21.68%
User Growth
25.71 to 4.03
Avg Ranking Improvement
The Client
Industry :
Wedding Invitation Cards
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Website - www.p***h***.com
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Business - Invitation Card Provider
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Geo Target - USA, UK, and Canada
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CMS - Magento
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Niche - E-Commerce
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Type - B2C
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Period - From Jan’21 to Dec’23
Website - www.p***h***.com
The Challenge
Parekh Cards’ SEO Struggle:
A Need for Growth
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The rankings are influenced by Google algorithm updates.
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User experience and SEO are affected by old website design.
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Reduced engagement due to irrelevant outdated content.
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Organic traffic decreased as a result of keyword cannibalization.
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Domain authority is being affected by cheap inbound links.
Our Approach
Crafting the Solution: A Strategic SEO Plan
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We performed in-depth keyword research aimed at high-intent queries.
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Dealt with URL duplication as well as keyword cannibalization issues.
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Enhanced website design to improve its usability and SEO performance
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Executed effective link building using only the best backlinks.
Strategy & Implementation
Website Redesign
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Improved user experience and navigation of the website by changing its layout.
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We enhanced crawlability as well as search engine indexing through optimization of the site structure.
Content Strategy
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Created original blog posts centered on current wedding and invitation card-related topics.
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Included important keywords in the fresh content for audience targeting and enhanced SEO efforts that led to more visits.
Link
Building
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We got rid of some poor backlinks which were affecting the authority of the client's website negatively.
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We managed to get some good backlinks from wedding industry-related websites to improve their rankings.
URL & Keyword Resolution
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We resolved the duplicate URLs so that search engines can rank the website better.
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The keyword targeting strategy was improved to concentrate on those keywords with high intent and little competition.
SEO Performance Statistics
INDIA
UAE
