When you use an e-commerce site like BigCommerce, your website's optimisation will have a significant impact on where you appear in the search results. This is the main reason why people get in touch with SEO agencies because getting good placement in search results can be a daunting task for the novice.
The majority of trustworthy businesses of this kind, but not all, will be very transparent about the methods they use to attract clients. So, to offer some insight of our own, we will be illuminating some of the strategies that BigCommerce SEO services use to boost visibility and sales.
What exactly is BigCommerce SEO?
BigCommerce SEO abides by standard SEO guidelines. The site provides numerous SEO tools, from the start so that its users can optimize their BigCommerce stores ground up. A few of these features are:
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Optimizing the URLs – The e-commerce site generates SEO-optimized URLs for its web pages and allows the users to make necessary modifications. - Distinctive URLs – The platform ensures that each unique page has just one distinctive URL. This prevents any duplicate material from jeopardizing your store.
- Using Microdata - Also known as "rich snippets", microdata is included in your product pages and improves your search result listings by adding details like brand name, pricing, ratings, and stock availability.
- Rewriting URLs and 301 redirects - When you rename a product, BigCommerce's auto-populated URLs update to reflect the changes. Additionally, old URLs are forwarded to fresh ones.
- Fast Content Delivery Network - BigCommerce facilitates your website to perform at optimal levels, thereby enhancing its presence in the search engine rankings. By transmitting images and data precisely and quickly, it efficiently boosts the performance of the website.
BigCommerce recognizes that SEO is key to business growth, giving you the advantage your business needs to thrive.
Our SEO Services for BigCommerce
Our SEO services support businesses looking to expand. The on-page and off-page components are improved by BigCommerce SEO specialists to raise your search engine rankings.
1. SEO audits for BigCommerce
A deep-crawl study is the first step in identifying possibilities to enhance your BigCommerce SEO approach. To create an action plan for you to grow, we do a thorough contextual and technical BigCommerce SEO audit process using a variety of techniques.
2. On-Page Seo for BigCommerce
The on-page SEO for BigCommerce is an intricate process, and even the smallest changes can have a significant impact on Google search rankings. These subtleties include important data like title naming practices and metadata. Our technique is meant to boost your BigCommerce SEO, which will then improve your sales.
3. Off-Page SEO for BigCommerce
The primary evaluation factors for our off-page BigCommerce SEO optimisation plan are backlinks, articles, and mentions. We assist our brands in creating fresh links with the appropriate anchors, which raises search engine rankings by establishing trust and credibility with search engines.
4. PPC Services for BigCommerce
Pay Per Click and digital marketing are two of the services we provide to BigCommerce retailers. We also conduct specially optimized PPC plans through Instagram, Google Shopping, Google Advertisements, and other online PPC platforms that conduct paid media advertising as one of our most in-demand BigCommerce SEO services.
Does SEO Work On Bigcommerce Websites?
BigCommerce is user-friendly and provides access to several tools and layouts. Compared to other platforms, learning this one doesn't take nearly as long. With BigCommerce, you won't need to dedicate your life to building your store's layout.
BigCommerce is a managed service. This will save you the cost and hassle of finding and paying for a separate hosting service. BigCommerce allows you to sell your products on several channels, including your own online store as well as other marketplaces like Amazon and more.
BigCommerce also has great enterprise-level scalability, marketing capabilities, product analytics and insights, and security solutions. Therefore, BigCommerce is the best platform for you if you need a powerful, hosted eCommerce solution that has SEO-friendly capabilities and can be raised to tremendous heights.
Proprietary BigCommerce SEO Strategy
Our remarkable team has created a ground-breaking BigCommerce SEO plan that ensures your website rises to the top of search engine results pages (SERPs), leading to increased page views, visitors, and sales for your business. Our experts are well-versed in tapping into the fullest capability of BigCommerce SEO, as we have a great deal of knowledge in digital marketing. Moreover, we have certified developers on staff who specialize in BigCommerce and can craft websites tailored to SEO optimization.
When you work with Supramind Digital, you're collaborating with an online company that knows how important customized design and SEO are. A poorly designed site with decent SEO will have a low conversion rate. A good SEO strategy is equally as important as a well-designed, custom-built website.
Your website needs high-quality, relevant, and interesting blog posts, videos, infographics, and other media resources. We have expert writers who can create outstanding content customized perfectly for your business.
"Optimizing for Search Engines and AI"
These days, SEO experts must consider both humans and bots (AI) when creating content. Search engines are increasingly using AI as it improves to provide their users with more relevant and tailored results. That's why it's important for SEO strategies to take both search engines and AI into account throughout development. By focusing on the basics of SEO, like making good content, building backlinks, and improving site structure, you can ensure that your BigCommerce website is prepared for the AI future.
Developing a solid strategy for topical authority is crucial when optimizing for artificial intelligence. This requires analyzing and assessing your target audience, choosing the correct keywords, and providing excellent content. By doing so, you'll help search engines and AI gauge your site's expertise, which will lead to more accurate search results. E-commerce search can be optimized for AI use cases by adding schema tags. By using schema tags, you can tell search engines and AI more about your offerings.
SEO should be optimized for search engines and AI. You can prepare your BigCommerce site for the AI future and provide the greatest user experience by developing excellent content, increasing topical authority, and optimizing website structure and schema tags.
How BigCommerce SEO Works?
To restate, BigCommerce SEO is the process of enhancing your online shop's exposure on search results. Usually, eCommerce SEO possibilities include your titles, product details, content, internal links, and navigational layout for search and user experience.
Analytics for BigCommerce:
It's a set of tools for keeping tabs on site traffic, seeing patterns in customer purchases, planning smarter product placement, and boosting the ROI of your advertising campaigns. Your efforts to track SEO success can be greatly supported by all of these quantitative metrics. The first time you update a product page, you should be able to see the results across the board.
Google Analytics:
You can also connect BigCommerce to Google Analytics to find out more about how well your site is doing. In many ways, Google Analytics can assist you to grow your business. It shows you how to collect data, find and count people, and estimate measures.
Comprehensive BigCommerce SEO Campaign Process
Complete Website Audit:
Our eCommerce SEO Services begin with a thorough audit and study of your website to find both its weak places and its best opportunities.
Keyword Research:
Our team will thoroughly analyze your business and carry out detailed keyword research to ensure that all important keywords related to your online store are effectively targeted.
Market Research & Analysis:
We are dedicated to recognizing both strengths and areas for enhancement. To obtain the greatest benefit and climb to the highest ranks in the search engines, we pay close notice to levels of saturation, rivalry, and rankings.
On-Page Strategies:
We'll make sure every tag on your site is accounted for. When we're done with your pages, they'll be fine-tuned to perform exceptionally well in search engine rankings.
Onsite Content Creation:
Our group of skilled experts will work to guarantee that the members of your target audience view the content you already have created as well as the content you are going to create in the future to be relevant and interesting.
Comprehensive Analysis:
Our team of seasoned professionals will conduct a meticulous analysis of every page of your website and furnish you with invaluable recommendations on enhancing your website's performance and identifying avenues for growth.
Inbound Content Marketing:
Having excellent content is the primary factor in attracting inbound links. With the help of our eCommerce SEO content experts, your company will be noticed online.
Partner and Link Strategy:
Online stores can't exist alone. We can help you establish a more robust link profile more quickly thanks to our collection of publishing partners.
How Can You Set Up a BigCommerce Store with an SEO Expert?
Our BigCommerce SEO experts are aware of some essential settings to construct an SEO-friendly digital store to rank your BigCommerce site naturally. We help to fine-tune the important aspects of your BigCommerce store’s SEO.
1. Use SEO-friendly templates
Undoubtedly, a meticulously crafted template possesses the potential to captivate a vast audience. It is noteworthy that a considerable number of templates offered by BigCommerce, including both free and paid options, are carefully designed to optimize search engine rankings. Depending on the needs of your company, you can select any of them to improve your SEO. We ensure that features like cross-browser accessibility, mobile adaptability, quick loading speed, etc., are all included into the template.
2. Sign up for Google Search Console
To make sure that your BigCommerce store is SEO-friendly, you can't forget to optimize it for search engines. It helps you track and improve search performance by enrolling your store with Google Search Console. It also fixes server faults, loading problems, security problems, and other problems.
3. Send Your Sitemap to Google
After completing the registration procedure, our SEO expert submits your sitemap so that search engines can index the web pages of your store, including its items, brands, categories, blog pages, etc. The most crucial sections on your site will be given priority by crawlers. Although the SEO toolkit includes a variety of sitemaps, Bigcommerce prefers the widely used XML sitemaps.
4. Make sure your store is optimized for mobile
54.4% of internet traffic, according to Statista, was generated by mobile devices in 2021. Therefore, mobile surfing is the current trend rather than laptops and computers. Consequently, website owners ought to design a mobile-friendly site to improve their website's SEO.
5. Ensure that your BigCommerce store is equipped with an SSL certificate
A website's security is guaranteed by an SSL certificate. Google asserts that having a genuine SSL certificate gives a website an edge over unsecured websites. To address this, BigCommerce provides a universal, free SSL certificate called Encryption. Additionally, BigCommerce offers a choice for individuals seeking purchased SSL certificates with enhanced security features like extended validation, site seals, improved purchase protection, and much more.
BigCommerce is an application for online stores that integrates with the Google Merchant Center directly, allowing users to use Google Shopping to promote their products. It is a recently rebranded e-commerce system where several new, up-to-date features have been added for its customers.
BigCommerce has numerous features to boost a store’s favorability, including:
- Themes, both free and premium, are simple to modify for the users.
- A secure shopping cart
- Integration with well-known payment services like PayPal, Stripe, Apple Pay, and others
- The ability to sell on many platforms, such as Amazon Marketplace, eBay, Facebook, and Pinterest, as well as connectivity with various email providers
- Systems for managing shipments, inventory, and returns
- Wide range of currency support
- Integration for warehousing and drop-shipping
BigCommerce has sophisticated SEO capabilities that are intended to increase traffic to your business. For beginners, you can alter the names and descriptions of the products, improve the photos, and add unique keywords for each one. You can also benefit from having your products included on the most popular product comparison websites, including PriceGrabber, Nextag, Shopping.com, and others.
Additionally, BigCommerce optimizes the load times for your store using its content delivery networks. Mobile-optimized themes, automated sitemaps, HTTPS across the board, microdata, etc are additional elements that can improve your search engine ranking. With a BigCommerce SEO Agency, you can leave your SEO optimisation to the experts.
Why does your BigCommerce store require SEO Services?
Online exposure is becoming an important part of any business's growth. When you work with SEO experts at Supramind Digital to build an online business, your brand will have a strong presence among both customers and competitors. BigCommerce SEO services are crucial to the success of any online business if it wants to get an advantage over rivals. To ensure our client's success, our BigCommerce SEO team stays updated about the latest trends in the industry and BigCommerce technology. Here are a few things that make a BigCommerce SEO work:
- Page Title Optimization
- Quality Content Creation
- Engaging Website Structure
- Linking On Social Media
- Structured Urls For Seo
- Descriptions Of Categories
- Google Amp-Ready Product Pages
- Focused keyword research
- Backlink building
- Improved desktop and mobile page loading speed
- Working Breadcrumbs
- Optimized meta descriptions
Our BigCommerce SEO experts ensure top-notch services to boost your brand's visibility. Stop looking, and get in touch with us to gain quality services that will help you reach out to prospective clients and boost your conversion rate.
Frequently Asked Questions
The following steps can be taken to perform optimization on BigCommerce websites:
- Make improvements to have a structured website.
- Optimize for Social Media
- Do Inbound Marketing
- Use SEO-Friendly URLs
- Make your website load faster using CDN.
- Research keywords to target the correct ones
- Add interesting features to product and category descriptions.
It might take as little as two weeks for the site to show in search results after being optimized with appropriate titles and descriptions. It may take a few months, however, to get to the top of Google's first page of search results. While organic growth may seem slower at first, it could result in benefits for your company in the long run.
Yes, it is completely safe to work with us. We only use White-hat SEO strategies to get your site to the top of the search results, and we follow Google's guidelines.
Yes, it is. Building links is one of the most important things you can do to help Google rank your BigCommerce shop. Link building is nothing more than a great way for search algorithms to figure out how relevant a page is. If you have a lot of backlinks, Google thinks your store is important.
Below are some of the common SEO techniques for BigCommerce websites:
- Create a Google Search Console account for the BigCommerce website and submit your domain.
- Ensure a quick loading time for the site.
- Titles of web pages should follow SEO best practices.
- Use of headers correctly.
- Interesting meta descriptions should be used.
- Url optimizations.
- Check the quality of your website's pages.
In nine cases out of ten, we won't need to bring in a developer to fix a technical SEO problem. We can optimize for the vast majority of on-page elements thanks to the expertise of our technical staff in both web design and front-end development.
- Optimized URLs:
We are delighted to inform you that we have taken the necessary steps to ensure all your products, categories and other pages are search engine friendly. We are prepared to personalize your URL structure to suit your specific needs. - Unique URLs:
Our utmost dedication lies in ensuring a secure and seamless online shopping experience for your valued customers. We achieve this by implementing unique URLs for every page, thereby mitigating any potential concerns related to the duplication of content. - Microdata:
We will make sure that microdata, also known as "rich snippets," is inserted mechanically into the HTML of your website's product pages. This will help to improve your visibility in search engine results by including details such as star ratings, prices, brands, and availability. - 301 redirects and URL rewrites:
If you alter the name of your products, the corresponding URL will be automatically rewritten to reflect the new name, thanks to 301 redirects. The old URL will automatically forward to the new one. With the help of automatic redirection and rewrites, search engines will be aware of any page modifications or relocations you've made to your online shop. We will ensure that these redirects are working properly. - CDN:
Websites and search engines have various parameters that affect loading speed, yet Bigcommerce's CDN perpetually runs in the background to guarantee a speedy loading page for all users. By taking advantage of the CDN, you can be certain that your online store will benefit from accelerated loading times.
- URL Structure:
Customizing the URL structure of a BigCommerce website allows users to tailor it to their particular requirements. By understanding the variety of products, pages, and categories available, it is possible to create URLs that are specifically crafted according to each individual application. - Metadata:
Metadata can be considered as a form of in-content promotion We will get people to click through using meta descriptions, which will increase traffic & boost sales. - Keywords:
It is important to use keywords and phrases that are specific to your audience and useful. Our team will make sure that your e-commerce site uses keywords that are useful and relevant. - Product and Category Description:
Descriptions of products and categories that include keywords are indexed more thoroughly. We will help incorporate the target keywords naturally into the content while also showcasing your brand's unique selling points.
- Link Building:
In order to attract organic search traffic to your online business, links are highly important especially in competitive sectors. We will increase organic traffic to your online shop by integrating link building with solid technical SEO groundwork, on-page SEO, content, and user experience. - Social Media Promotion:
To increase your store's engagement and attract new customers, we will integrate search engine optimization (SEO) techniques into your social media marketing strategy. - Content Marketing:
We will increase your brand's online exposure and discoverability via strategic Content marketing. - Technical SEO:
In order for search engines like Google to rank your website highly, you need to invest in technical SEO. We'll take care of the technical SEO side of things so your site can outrank the competition and provide a better user experience for your customers.
BigCommerce effectively manages SEO, providing you complete control over all essential SEO elements (page titles, URLs, alt text, meta descriptions etc.). Additionally, pages created with the platform typically load rapidly, which helps with search engine rankings, thanks to its usage of image optimisation solutions and its fast content delivery network.
Your BigCommerce sitemap can be found at yourdomain.com/xmlsitemap.php. However, as the platform generates it automatically, you don't need to update it.
It is advised to utilize an analytics platform like Google Analytics and to enrol your website on the Google Search Console so that you can analyze the content that is generating the most visitors and your existing traffic levels. Using a specialized SEO tool like Semrush or Ahrefs is recommended for your keyword research.
It typically takes 1-2 days for the updated page name and meta description to show up in the search engine results. To prevent them from being truncated in the search results, you should limit the length of your page names to less than 60 characters.
The winner is undoubtedly BigCommerce. It offers a tonne of integrated SEO capabilities, whereas WordPress only provides them as add-ons. A number of the desired SEO functions can be accessed by installing Yoast SEO as a plugin for WordPress, but this incurs a fee for the user.
