People use their computers, tablets or smartphones to find their potential destination for holidaying. It has become important for travel businesses to spread their brand awareness and online visibility. Nearly 80% of trips are booked online

When people search for products or services on Google your website needs to appear in the search results. Small businesses can do SEO to rank at top of the search results. You can implement an SEO strategy to improve your visibility, rank higher and drive more traffic to your website.

You should pay attention to the technical quality of your website to improve its rankings. Technical SEO helps to make your website faster, easy to crawl and understandable. Google wants to offer the best experience to its users and it uses various ranking factors to rank the websites in the search results.

To grow the online presence of your website in the international market you need to perform international SEO. It helps to increase your website’s organic traffic from different geographic regions and linguistic groups.

You can perform an in-house SEO or outsource it. There are many benefits of outsourcing SEO. Outsourcing is when a company seeks help in completing and delivering an SEO strategy from a dedicated provider. You can outsource SEO to give the best experience to your users, get more traffic and rank higher in the search results.

Shopify is an eCommerce platform and has user-friendly features which allow you to build your online store with ease. You can sell your goods on your online store and redirect potential customers to it.

Organic traffic is one of the most important sources of revenue for E-commerce websites. An effective SEO strategy can help to improve your website’s visibility and increase organic traffic. E-commerce businesses can benefit significantly by investing in E-commerce SEO.

Google is constantly updating its ranking algorithms to offer a better experience to users. Therefore SEO professionals need to keep up with the changing trends. Here is a list of trends that SEO professionals need to know for the year 2023.

Marketers have been using pop-ups as they offer an average conversion rate of 11.09%. But Google announced that intrusive pop-ups devalue websites therefore using pop-ups has become risky. But there are ways to use pop-ups on your website.

Link-building aims to ensure that your website page ranks higher on the search engine result pages. Link-building is acquiring high-quality inbound links/backlinks to a web page. The higher your website ranks in the search results the higher your page’s visibility and traffic.