On-Page SEO

Before you start to create content you should do keyword research. You may have created great content but if nobody finds it then it is wasted. You should create content that engages the users and drives SEO results.

Images take up a lot of space on your website so it is best to optimise them for better user experience and functionality. You should optimise your images for better rankings and traffic.

An internal link connects a page on a website to another page in the same domain. The main purpose of the internal links is to aid in website navigation, describe the hierarchy and architecture of a website, pass ranking power throughout the website and pass page authority from one page to another.

There are many voice searches happening everyday and you can grow your organic traffic by optimising for voice searches. Voice assistants like Alexa and Siri are being widely adopted. You should make voice search optimization a part of SEO strategy.

URL not only gives the location of a web page on the internet but also provides information to the search engines about the content of the page, its context and its target.

When you create content for your website you have to use the main primary keyword in it. Keywords are the words and phrases that the people enter in their search queries. Search engines look for keywords in your content to know how the content is relevant to the keywords used in the search queries.

Now people can search for information through voice searches and this trend is growing. Digital assistants are used for voice search. Some of the voice assistants available are Siri, Google Now, Cortona, Alexa and more.

The H1 header tag is the most important tag on any page of a website. It is used to name the topic and introduce the contents of a page.

People use search terms/keywords to find a particular solution they are looking for online. If you want your content to appear in front of your audience then you should target the searches. To do this, you need to perform keyword research.

Meta tags help Google to better understand what your web pages are about. Google relies on meta tags to understand the relevance of your content to a given search query. The role of meta tags has changed over time in Google’s ranking algorithm.