Analytics & Reporting

SEO is mainly done to improve the rankings and traffic. If you can measure the SEO efforts then you can improve it. There are many tools available that help you to measure the SEO performance so that you can improve your rankings on Google.

Google’s Universal Analytics (UA) has been upgraded to Google Analytics 4 (GA4). If you have a UA account to track your website then UA will still be working and not stop because you migrate to GA4.

Google has announced that from July 1, 2023 the only existing version of Google Analytics will be Google Analytics 4 (GA 4). Universal Google Analytics will be discontinued and will not record any data after July 1, 2023.