Best Tools For Measuring SEO Performance

Ready to rank your Brand?

Best Tools For Measuring SEO Performance


SEO is mainly done to improve the rankings and traffic. If you can measure the SEO efforts then you can improve it.

There are many tools available that help you to measure the SEO performance so that you can improve your rankings on Google.

The tools for measuring the SEO performances are:

HubSpot Website Grader

This is a free SEO tool and gives you reports about your website’s performance, information about how to improve your website, how to optimise your website for mobile, how to implement web security best practices and how to enhance your UX.

Google Search Console

It has a number of tools that help to monitor, debug and optimise your website. It can help you identify keywords, crawl errors, analyze mobile responsiveness, Google index and website related metrics.

Rank tracking tools

Google Search Console

This tool helps you to monitor your website traffic and performance, optimise your rankings and troubleshoot your website’s presence in the search results. It can help you fix issues and make your website stand out in the search results.

SEMrush Rank Tracker

This tool allows you to monitor the rankings of your and your competitor’s website daily. It can help you to find competitors who are ranking for and targeting the keywords the same as yours. It allows you to set up alerts in case of any critical changes in the rankings. 

Ahrefs Rank Tracker

This tool helps you to monitor your Google rankings on desktop and mobile and chart your performance against your competitors. You can monitor your ranking efforts and check the visibility, position distribution and average position and traffic. You can also see if your website ranks in the SERP features.

Google Analytics

This tool can help you manage your SEO when you pair it with Google Search Console. The free version can help you filter your referral traffic, compare organic vs the non-organic traffic, understand engagement metric of each page and identify which of your channels leads to most conversions..

Analytics and reporting tools

Google Analytics

This tool helps you to understand your customer journey and get insights to improve your marketing ROI. This can be done across various devices and platforms. You can see how your customers interact with your website and app. This tool helps to integrate your analytics with advertising.

Google Data Studio

This tool helps you to visualise data online and create and understand reports. It allows you to use bar charts, graphics and tables. It allows you to share data and numbers and add text to explain the data points. It also allows you to create a video to explain something. 

SEMrush SEO Dashboard

This dashboard provides a single view to see your website’s search performance. It can be easily paired with Google Analytics or Google Search Console to bring the data. The GA pairing will help to get data like visits, unique visitors, page visits, bounce rate, visit duration and more. The GSC pairing will get data like top queries based on the number of clicks and a line graph of the total number of clicks.

UpCity Free SEO Report Card

This tool can give you reports that cover risk analysis, on-site analysis, link building, web accessibility, trust metrics and current indexing.

Internet Marketing Ninjas

There are a number of free Ninja SEO tools available like broken link tool, image metadata, on-page optimization tool, page load time, side-by-side comparison.

Google Keyword Planner

This tool can help to see your keyword data closely and find the center keywords. You can find out how much search volume a keyword gets, how competitive the keyword is to rank for, if the volume change is seasonal and also identify similar keywords.

Keyword research and analysis tools

Google Keyword Planner

This tool can be used to find new keywords related to your business for search campaigns (paid and organic). The tool can estimate the monthly search volume and cost for targeting paid campaigns.

Incognito mode

This is also called private browsing and is a good way to measure SEO performance. This mode helps you to make a search without influences from your search history. This gives you a better picture of how your website actually ranks.


This tool helps you to easily find, track, utilise your keywords, track your backlinks and compare your SEO with your competitors. You can also get keyword reports.

Keyword research and analysis tools


This tool helps you to find less frequently searched keywords and specific long-tail keywords. It also helps you to find the user intent behind a particular keyword.

Screaming Frog SEO Spider

This tool can be used to crawl your website and analyze the SEO optimization of a subset of or all your pages.

On-page SEO analysis tools

Screaming Frog

This tool can audit common SEO issues like page titles, headings and meta descriptions and identify if they are long, shot, missing or duplicated. 


This tool can give you extensive information about keywords, page performance and backlinks and other information in one dashboard. If your page starts to lose rank and if you are not targeting the keyword you should be, then you can get this information on the dashboard.

Keyword research and analysis tools


This tool helps you find how difficult it is to rank for a keyword (keyword difficulty), clicks for keywords and search volume. It can provide data for 171 countries.


It provides a number of free tools which you can use to measure your SEO performance. These tools can be used to see keywords, backlinks, social sharing information and more. The Google Algorithm Update History can explain the big shifts that may happen in your SEO performance due to Google Algorithm updates.

On-page SEO analysis tools


This tool can help you find weaknesses in your website. It provided analysis tools that can help you to compare your page with the top 10 organic competitors. It can find your best-performing pages and optimise them for target keywords.

Microsoft Bing Webmaster

It offers a number of tools for reporting, diagnostics and SEO. The SEO tools help you to perform keyword research, see backlink profiles, use the site scanning feature and get SEO reports.

Google Trends

This tool should be used when you are starting a new website and need to know about the popular industries, topics and ideas people are exploring. With this tool you can look for trends in specific countries and regions, find popular topics and compare trends overtime.


This tool can be used to track, monitor and measure your SEO efforts. It allows you to track your traffic, keywords, backlinks, competitors, social sharing and more.


This is a very useful tool for researching topics and improving the existing pages. It can give you the interests, questions and search queries going across your industry and information about your competitors.


This tool provides site crawling, log analysis and helps you to determine how search engines view your websites. It can help to monitor SEO issues, manage your KPIs, segment web pages, compare web pages and measure SEO impact.

Hey Meta

This tool allows you to quickly check the meta information of any page. It can show you how your page appears when it is shared, including a cover image, title, meta description and tags.


This tool is a Google Chrome extension and helps you to check a web page’s SEO parameters. It can help you to do link analysis, focus on key metrics, audit a website’s SEO and share your findings with the stakeholders.


This is a free WordPress plugin and helps you to analyse your SEO based on a specific keyword. It can also give you metrics such as readability and meta information. It can specify canonical URLs, allow you to use advanced meta robots settings, show you how a page will look when it is shared on social media and more.To test and improve your website you can hire SEO services India.

On-page SEO analysis tools

Yoast SEO

This tool helps your website to perform better in the search results. It can help you optimise your pages for the keyword you want to rank for, how your pages score on the different ranking factors, the number of times the keyword is used, and the length of your text.


This tool helps you to check the compliance of your website with current SEO guidelines. It also offers tips on how you can better optimise your website and get accurate SEO scoring. It helps you to find technical errors, do meta information analysis, offers link structure suggestions and identify specific server issues.

Check My Links

This is a Google Chrome extension and helps you to make sure that your links on the internal and external web pages work. It can help you identify broken links and export them for further analysis.


This is an SEO browser that helps you to review your website in a limited format allowing you to analyse the UX and the contents. With this tool you can see the number of words on your page, determine the number of links on your page (internal & external) and see all your meta information.


This tool can be used when you need to do only keyword research. It allows you to easily shift between languages and regions so that you can serve your audience anywhere. Top features of this tool are long tail keyword insights, competitor keyword insights, SERP analysis tool and local keyword research tool.


This is a Google Chrome extension which can be used for keyword research and competitive analysis. It allows you to access the data points on a website directly from the SERPs. The key features of this tool are that it lets you see which paid or organic keywords are driving most of the traffic, keyword difficulty score, get a visual of Facebook ads and get keyword suggestions.


This tool helps you to do in-depth analysis of your website and find opportunities for improvement. It allows you to analyse your SEO metrics against your goals. You can see how social media is helping you in driving traffic and SEO goals. It helps you to decide which mobile optimization tactics should be used.


This tool helps you to reach appropriate people to whom you can send emails for a link request. It also offers effective email messages and helps to track all those who accept the link request.


This tool allows you to discover, track, analyse and disavow backlinks. It offers an easy-to-use interface.


This tool has the ability to scan your backlink profile and disavow bad backlinks.


This is a search listening tool and it listens to autocomplete data from search engines and provides a list of questions and phrases that people are searching around your keyword. You can see when the people are talking about your relevant keyword, monitor keyword trends, see real-time searches and get new content ideas.

Keyword Hero

This tool pairs with your user’s sessions with the keyword they use to land on your page within your Google Analytics account. It can help you identify organic traffic and conversions, identify brand vs non-brand traffic, optimise your website for specific keywords and see query details.


This is a competitor keyword research tool for Google Ads. With this tool you can download your competitors PPC keywords and SEO keywords, review ranking trends and get keyword ideas.


This is an SEO auditing and crawling tool. It helps in technical SEO analysis and on-page SEO optimization.


This is a real-time SEO auditing and content tracking tool. It can track your website and find issues related to SEO.

SE Ranking

This tool helps to analyse your website’s health and keyword rankings and traffic. You can monitor your competitors and your keyword position, do competitor analysis and backlink analysis.

Backlink analysis tools

Majestic SEO

This tool offers various flow metrics like trust flow, citation flow, visibility flow and topical trust flow. These metrics represent the quality of links pointing to your website. The higher the score the better the quality of links. It helps you to discover and audit backlinks. 

Moz Link Explorer

This tool can help you monitor inbound links, research competitor backlinks, find broken links, check the spam score of backlinks and discover link-building opportunities.

SEMrush Backlink Analytics

This tool helps you to evaluate and compare link profiles and analyse the quality of backlinks. It helps you to know about competitor’s campaigns. It helps you to audit backlinks, manage suspicious links and receive alerts on any broken or lost links. It can also be used to research and build links.

Technical SEO tools

Google PageSpeed Insights

This tool can provide data on the user experience of a page both on mobile and desktop. The lab data helps in debugging issues and the field data is used for knowing the real-world user experience. 


This tool can be used to see how your website is performing. It allows you to test your pages in different countries, browsers and connection speeds. It provides Lighthouse metrics and audits, core web vitals, waterfall, video and report history. You can also get alerts if your page underperforms.  


This tool can assess the Domain Authority of any website and the Page Authority of any page. It can assess and compare the link metrics across pages and differentiate links by type. It allows you to create custom searches by country, region, city or search engine.

Local SEO tools

Google My Business

When you get a profile for your business you can appear in Google Search and Google Maps. You need to add all the essential business information to your profile and you can personalise it with photos, logos and more. You can add offers, events and posts, reply to a review, send and receive direct messages and more. 

Moz Local

This is an automated listing management tool and it allows you to publish location data and maintain its consistency in bulk. This can positively impact your visibility on Google. You have to add your business information to get started. Currently, it checks for locations in the US. UK and Canada.


This tool allows you to monitor organic and local search performance. It provides accurate localised rankings to the city or zip code level, delivers ranking data daily, reports your rank tracking data and more.  


It is important to measure the SEO efforts to improve them. The SEO tools provide a way to measure and improve your SEO. You should select the tool based on your specific requirements. You should regularly monitor your website to find any issues.