How Ahrefs Turns Free Tools Into a Recurring SEO Acquisition Funnel
Ahrefs is not using product pages as the front door to organic growth. For Supramind, an SEO company in India, the strategic takeaway is clear: utility-led pages can create a much stronger non-brand entry layer than relying only on service or pricing intent. The real engine is a spread of individual free-tool URLs that capture non-brand demand, route users into deeper workflow pages, and only later push a smaller, more brand-aware audience toward pricing.