Canonical tags are a technical solution used to tell the search engines the original or the master copy of a page. This helps to prevent duplicate content issues. The definition of canonical URL is ‘the best representative page from a group of duplicate pages’.

You can follow the Link Wheel SEO technique to rank higher in the search results. It is a network of websites (Web 2.0) and blogs that link to your website. It uses backlinks which helps websites to rank higher in search results.

Google’s Universal Analytics (UA) has been upgraded to Google Analytics 4 (GA4). If you have a UA account to track your website then UA will still be working and not stop because you migrate to GA4.

Technical SEO is a part of the complete SEO strategy. It helps to optimise your website to help the search engines to crawl and index your web pages. Implementing technical SEO may require an experienced web developer.

Every time you create content it is not going to rank at the top of search results in spite of all your efforts. You should go through your lower-ranking content and update it to create new and stronger content.

You can create compelling and clickable title tags using ChatGPT. However, ChatGPT is not an SEO tool and it is not designed to create SEO-friendly titles. And the quality of the prompts decides the quality of responses.

Creating more and more content takes a lot of time and can be complicated. Instead, you can update your old content and give yourself a ‘freshness’ score. This requires less work and delivers results faster.

GPT-3 (Generative Pre-trained Transformer 3) is an AI tool language learning model developed by OpenAI. It is considered to be the most advanced language learning model. It is used to create human-like text, chat, poetry, movie script and translation. And the most interesting is that it can be used to answer abstract questions.

SEO professionals and content creators are ready to capitalise on ‘Fresh content’ every new year. But they should not do this by only updating the date of the article. Only when significant changes are made to the article should the date be changed.

There have been changes in SEO in the last few years and SEO continues to change. The websites need to keep up with the latest changes in SEO to rank higher. You should keep up with the SEO trends to keep your website competitive in the industry.