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The spam score of your website is the percentage of the spammy sites and the penalised sites that are linking to your website. If the spam score of your website is high then it will lead to many disadvantages.

Success in organic search results just does not depend upon keywords and content only, your website needs to be technically sound too.

The publishers are moving away from Google’s Accelerated Mobile Pages (AMP). Since the launch of AMP in 2016 Google has moved on. AMP’s usefulness is being questioned. Other technologies can provide more flexibility in customization and monetization.

Website conversion rate is the percentage of the visitors on your website who complete the desired action like completing a purchase, email subscription, signing up, downloading or booking a demo and more. These actions help to convert visitors into your customers.

If you are developing a new website or are tired of losing the competition in organic search then you must do competitor analysis. SEO competitive analysis includes researching the keywords, links, content and more of your SEO competitor.

Internet Archive launched a new tool called the ‘Wayback Machine’ under the URL archive.org, in 2001. The main objective of this tool was to build a digital diary of Internet history. This will help to make the content available for future generations of researchers, historians and scholars. This data is also valuable for marketers and SEO professionals.

Hub and Spoke content marketing help to increase your keyword rankings, traffic and thus conversions, leads and sales. This method is unique and it is a way to create content in a focused way on a broad topic. This helps you to become more relevant on a topic. It is difficult to fit all the information on one landing page. So you can use the Hub-and-Spoke model to create content on a broad topic and also add more relevant content to it.

E-A-T stands for Expertise, Authority and Trust and comes from Google’s Search Quality Guidelines. These are the factors Google uses to decide how much trust it can place in a website. To give the best experience to its users, Google promotes the websites it trusts fully.

When you create content for your website you have to use the main primary keyword in it. Keywords are the words and phrases that the people enter in their search queries. Search engines look for keywords in your content to know how the content is relevant to the keywords used in the search queries.

Technical SEO is done to improve your websites ranking by making your website easier for the search engines to crawl.