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Images take up a lot of space on your website so it is best to optimise them for better user experience and functionality. You should optimise your images for better rankings and traffic.

An internal link connects a page on a website to another page in the same domain. The main purpose of the internal links is to aid in website navigation, describe the hierarchy and architecture of a website, pass ranking power throughout the website and pass page authority from one page to another.

The web host is used to host your website and it can determine the overall site experience you offer to your organic visitors. For this you need a web host you can rely upon. You will want a web host that integrates with the CMS like Wordpress, Magento etc that you are familiar with.

There are many voice searches happening everyday and you can grow your organic traffic by optimising for voice searches. Voice assistants like Alexa and Siri are being widely adopted. You should make voice search optimization a part of SEO strategy.

URL not only gives the location of a web page on the internet but also provides information to the search engines about the content of the page, its context and its target.

SEO directly affects the visibility of your website in the SERPs. The more optimized your site is the more visible it will be.

The spam score of your website is the percentage of the spammy sites and the penalised sites that are linking to your website. If the spam score of your website is high then it will lead to many disadvantages.

Success in organic search results just does not depend upon keywords and content only, your website needs to be technically sound too.

The publishers are moving away from Google’s Accelerated Mobile Pages (AMP). Since the launch of AMP in 2016 Google has moved on. AMP’s usefulness is being questioned. Other technologies can provide more flexibility in customization and monetization.

Website conversion rate is the percentage of the visitors on your website who complete the desired action like completing a purchase, email subscription, signing up, downloading or booking a demo and more. These actions help to convert visitors into your customers.