The Result
188.11%
Increase in Website Traffic
25.80%
Increase in Organic Transactions
33.45%
Increase in Organic Average Page Duration
21 to 15
Average Ranking Improved from
The Client
Industry :
Education
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Institutions - Engineering, Management, Health Sciences, Hotel Management, Culinary Arts, Design, and more
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Location - Across India
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Business Model - Educational Institutions
Institutions - Engineering, Management, Health Sciences, Hotel Management, Culinary Arts, Design, and more
The Challenge
SEO hurdles impacting site performance
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The institute's website had limited content and lacked information.
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Technical issues hindered website performance.
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Our client's website suffered a significant drop in traffic after a redesign.
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Missing meta tags impacted search engine understanding and CTRs.
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Existing content had content gaps and missing details.
Our Approach
Crafting the Solution: A Strategic SEO Approach
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We created dedicated website pages for each program with relevant information.
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We identified and fixed technical issues that were slowing down the site.
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We gathered strong inbound links to negate the decrease in traffic.
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We added meta tags to improve crawling and CTRs.
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We created engaging content with appropriate keyword density.
Strategy & Implementation
Content Strategy
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Created content around educational programs and benefits to build authority in the education industry.
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Created educational blog posts as well as resource pages to cater to student questions and offer important tips.
Technical SEO Enhancements
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Conducted a detailed technical audit aimed at recognizing and fixing crawling problems.
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Used schema markup to enhance search engines’ comprehension of the company’s offerings.
Link
Building
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Focussed our backlink building strategy to get good backlinks from trusted academic and educational sites.
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Did targeted outreach on educational platforms and magazines to improve domain authority and build credibility.
Competitor Analysis
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Reviewed competitors in depth to find gaps in their SEO strategies and take advantage of opportunities.
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Examined competitor's keyword rankings and backlink profiles to improve targeting and increase exposure in high-demand areas.
SEO Performance Statistics
INDIA
UAE
