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Brand: Allrecipes

Market: United States

Industry: Cooking, Recipes & Food Media

Comparable Competitors: thekitchn.com • simplyrecipes.com • seriouseats.com

Data Source: SEMrush Backlinks suite export for allrecipes.com — Analysis performed April 2026

I reviewed SEMrush screenshots and exports covering Authority Score, link attributes, country mix, TLD mix, backlink competitors, referring domains, anchors, top linked pages, and visible new/lost link data. My goal was simple: isolate what is actually driving Allrecipes' authority, separate passive from intentional, and translate that into commercial meaning.

In a food-media business, backlinks matter because they expand ranking coverage, reduce paid acquisition pressure, increase monetisable sessions, and make it harder for competitors to take share. The findings show a brand that has built a page-level authority system around recipes, category hubs, and editorial content — not just a brand name with a big homepage. Whole-profile metrics show Allrecipes at AS 91, with a Reputable network classification and an 88% follow link mix.

Table of Contents

Executive Snapshot: The Numbers at a Glance
Profile Quality Overview
Where Their Links Actually Come From
Which Pages Attract Links
Anchor Text Breakdown
Most Likely Link Acquisition Channels
Link Growth Momentum
Strengths vs Weak Spots
What Allrecipes Does Better Than Most
What to Copy, Adapt, and Avoid
Key Takeaways for Growth Leaders
Spoke Content Ideas from This Teardown
FAQ
Related Links and Resources

Section 1: Executive Snapshot — The Numbers at a Glance

Executive Insight: Allrecipes is not running a homepage-only backlink model. The data shows a publisher-scale authority profile with 7,279 inner pages attracting links, a recipe library that dominates 72.3% of exported linked URLs, and a net positive referring-domain trajectory of +3,588 domains.

Authority Score

Reputable Network

88%

Follow Link Mix

4.1M Follow Links

7,279

Deep-Linked Pages

Authority Not Trapped

72.3%

Recipe Page Links

Evergreen Content Moat

Core Overview Metrics

Area	What I Found	Commercial Meaning
Overall link profile shape	Authority Score 91; network marked Reputable	Strong trust layer supports rankings across the domain
Follow vs nofollow	4.1M follow (88%) vs 581K nofollow (12%)	Most of the profile passes ranking value
Deep-link scale	7,280 linked URLs exported; 7,279 are inner pages	Authority is distributed into monetisable content, not trapped
Page mix	5,260 recipe pages (72.3%) of exported linked pages	Evergreen recipes are the main link and traffic engine
Homepage strength	Homepage has 18,177 linking domains and 565,612 backlinks	Brand demand is strong, but not the only lever
Top-country concentration	U.S. = 119,907 referring domains (92%)	Strong market fit for the primary revenue geography
TLD concentration	.com = 136,386 domains (81%)	Broad mainstream-web footprint, not niche-only authority
Net momentum	New RD export = 7,685; Lost RD export = 4,097	Net direction is positive at +3,588 domains

Top Observations

I am looking at a real authority brand, not a fragile SEO profile.
The homepage is strong, but the recipe library is doing the compounding work.
The exported page set is heavily recipe-led — exactly what you want in this category.
The anchor mix is mostly brand, URL, generic, and recipe-title driven — a naturally safe profile.
The new referring-domain export is growing faster than the lost-domain export.
The weak spot is not authority. It is quality control in the long tail.

Section 2: Profile Quality Overview

Executive Insight: Allrecipes has a high-authority, U.S.-led, .com-heavy profile that I would describe as broad and commercially useful — with some scale-related noise that is manageable at this level.

Referring-domain quality mix in the visible 10,000-row export

Referring Domain Quality Mix

Breakdown of the visible 10,000-row export by Authority Score bucket

AS 31–39

4,945 domains

49.4%

AS 40–49

2,960 domains

29.6%

AS 50–59

1,149 domains

11.5%

AS 60–69

498 domains

5.0%

AS 70–79

2.7%

AS 80–89

1.2%

AS 90–100

0.5%

Concentration in the visible referring-domain export

Metric	Actual Number
Total backlinks across visible 10,000 referring domains	614,684
Top 10 referring domains' backlinks	404,692
Top 10 share of visible backlink volume	65.8%

Top visible referring domains by backlinks

Domain	AS	Backlinks
yahoo.com	100	203,932
mu.nu	33	67,227
samsungfood.com	50	33,841
upworthy.com	59	22,552
aol.com	81	20,441
alibaba.com	85	12,760
xonecole.com	43	12,316
stacker.com	49	11,469
bing.com	94	11,139
citizenfreepress.com	56	9,015

What this means for business

There is enough quality here to support durable rankings.
Concentration at 65.8% across just 10 domains is normal for big publishers — but worth monitoring.
The profile has strong brand trust, but not all new link volume is equally valuable.
Quality-weighted retention should matter more than raw link count now.

Section 3: Where Their Links Actually Come From

Executive Insight: I do not see a single acquisition channel. I see a layered model — evergreen recipe assets, media pickup, blogger citations, and institutional mentions — each doing a different job. That diversification is the real commercial moat.

Editorial & News Media

Intentional

Timely food and consumer stories drive fast awareness, brand reach, and temporary authority spikes from high-AS publishers.

Examples: Yahoo, New York Post, ABC News, Fox13Now, NBC4i, McCormick News

Niche Food Bloggers

Intentional

Ongoing recipe citations from community food bloggers providing consistent high-intent referral traffic and contextual authority.

Examples: cookieandkate.com, natashaskitchen.com, foodwishes.blogspot.com

Education & Institutions (.EDU)

Passive

Academic and institutional citations provide credibility transfer and stronger domain trust signals that are hard to manufacture.

Examples: escoffier.edu, queensu.ca, alaska.edu, auckland.ac.nz

Utility & Reference Sites

Passive

Entity reinforcement from reference platforms that broadens brand discoverability beyond pure recipe search intent.

Examples: WikiHow, Wikiwand, Pinterest profile references

Brand-Network / International

Passive

International Allrecipes domains reinforce entity consistency and signal global brand coherence to search engines.

Examples: allrecipes.nl, allrecipes.co.uk, allrecipes.com.au, allrecipes.com.br

Resource & Listing Pages

Passive

Passive inclusion on curated resource and cooking-reference lists. Low-intent but contributes to broad discoverability.

Examples: businessrocks.com/cooking.html, Moz Top 500 reference

Full link source breakdown

Link Source Type	Actual Examples	Likely Role	Business Value
Editorial / news	Yahoo, NY Post, ABC News, Fox13Now, NBC4i	Timely pickup around food/consumer stories	Fast awareness and brand reach
Blogs	hungryintaipei.blogspot.com, thiscrazygirlcanbake.wordpress.com	Ongoing recipe citation	High-intent referral and authority reinforcement
Niche food sites	cookieandkate.com, natashaskitchen.com, superonefoods.com	Category-relevant citations	Strong contextual trust signals
Utility / reference	WikiHow, Wikiwand, Pinterest	Entity reinforcement	Broadens brand discoverability
Education / institution	escoffier.edu, queensu.ca, alaska.edu, auckland.ac.nz	Credibility transfer	Stronger domain trust signals
Brand-network / international	allrecipes.nl, allrecipes.co.uk, allrecipes.com.au	Brand ecosystem reinforcement	Supports entity consistency
Resource / listing pages	businessrocks.com/cooking.html, Moz Top 500	Passive inclusion	Low-intent but broad visibility

What I believe is intentional

Publishing recipe assets people naturally want to cite and reference
Publishing food-news pages that media can pick up in the news cycle
Maintaining category hubs and useful reference pages that accumulate links over time
Letting the brand carry brand-anchor demand without forcing it

What looks more passively earned

Blogger citations to specific recipes from community users
Platform and profile links from Pinterest, Wikipedia-family sites
Syndication-style or template-style odd anchors at volume
Long-tail low-authority domain accrual in the background

What this means for growth

Diversified acquisition is harder to disrupt. A layered model — evergreen assets, editorial pickup, and community citation — is far more durable than a guest-post-heavy or single-channel playbook. I would rather own this model than a link-building campaign that stops the moment the budget stops.

Section 4: Which Pages Attract Links

Executive Insight: This is the clearest growth signal in the whole teardown. The data shows a three-layer authority engine: homepage trust, evergreen recipe linkability, and utility/news pages that widen the funnel. Understanding all three is how this brand expands search coverage without raising paid CAC.

Exported linked-page mix

Page Type	Exported URLs	Share	Linking Domains	LD Share
Recipe page	5,260	72.3%	201,774	72.3%
Article / utility / news	1,360	18.7%	37,958	13.6%
Gallery / list	337	4.6%	8,665	3.1%
Category hub	322	4.4%	12,593	4.5%
Homepage	1	0.0%	18,177	6.5%

My interpretation

I do not see homepage dependency as the main story. I see a three-layer engine: homepage trust, evergreen recipe linkability, and utility/news pages that widen the funnel. That is how a brand expands search coverage without raising paid CAC.

Section 5: Anchor Text Breakdown

Executive Insight: This anchor profile is mostly natural. Brand, naked URL, and generic anchors dominate. The risk is not over-optimisation — it is weird concentration pockets at scale that can accumulate unnoticed and create algorithm exposure.

Top visible anchors

Anchor	Domains	Backlinks	Read
all recipes	8,283	376,217	Brand
(empty anchor)	10,032	275,950	Natural / image / blank mix
let's cook it!	1	269,352	Anomaly / template-style
allrecipes.com	16,463	199,084	Naked URL
full nutrition	65	145,220	Utility / template-style
allrecipes	13,171	128,104	Brand
how to pan fry butter beans	1	117,231	Anomaly / template
recipe	4,519	63,125	Generic
here	9,757	42,578	Generic
roasted and skinned	1	36,858	Anomaly
FDA announces recall…	6	31,871	Editorial headline
corn casserole	49	25,993	Recipe-topic
view recipe	112	22,922	Generic / action

Grouped anchor read from the visible export

Anchor Type	Visible Numbers	What It Suggests
Brand anchors	531,779 backlinks across visible brand-anchor rows	Brand equity is doing real work in this profile
Naked URL anchors	230,046 backlinks across visible URL-anchor rows	Natural citation behaviour at scale
Generic / action anchors	242,375 backlinks across visible generic rows	Real user and editorial linking pattern
Empty anchor	275,950 backlinks	Normal at publisher scale (image links, etc.)
Recipe-title / topic anchors	corn casserole 25,993 • chocolate cheesecake 14,118 • green bean casserole 11,837	Deep links are being earned naturally at page level
Odd / concentrated anchors	"let's cook it!" = 269,352 from 1 domain	Noise / template concentration effects exist

What this means for growth

Natural anchor profiles are safer, more durable, and easier to compound over time. The brand-driven mix here also means link acquisition does not require active anchor management — which is a strong operational advantage at this scale.

Section 6: Most Likely Link Acquisition Channels

Executive Insight: I am not guessing at channels here. I am reading the data and asking: which publishing behaviours explain the referring-domain profile I actually see? The answer is consistent across every signal in the export.

This is where I reverse-engineer the actual machine.

Channel	Confidence	Data Evidence	Why It Works	Commercial Outcome
Evergreen recipes	High	5,260 recipe pages in export; 84 of top 100 linked pages are recipes	Constant citation from users, bloggers, and publishers	Long-tail traffic compounding
Brand / homepage demand	High	Homepage = 18,177 linking domains	Strong consumer familiarity	Lower branded-acquisition friction
Category hubs	High	/recipes/ = 508 linking domains; Cookies = 355; Chicken Recipes = 308	Helps topic ownership across broad intent	Broader search coverage
Utility content	High	Cup to Gram Conversions = 259 LDs; Types of Steak = 198 LDs	Reference pages earn links outside pure recipe intent	New audience entry points
Food-news / editorial	High	Fast-food fish sandwich = 272 LDs; Krispy Kreme = 250 LDs	Timely consumer-interest content gets media pickup	Faster visibility spikes
Media pickup	Medium-High	New high-AS domains: abcnews.com (AS80), fox13now.com, fox17online.com, nbc4i.com	Editorial validation from broadcast media	Brand authority lift
Blogger / community	Medium-High	Visible across Blogspot, WordPress, and food blog networks	Real usage creates real links	Strong contextual relevance

If I had to bet on the 3 real engines behind this profile, they would be:

Recipe library scale — 72.3% of exported linked URLs are recipes. The content itself is the link magnet.
Brand strength — Homepage plus brand anchors are massive. The brand does a lot of quiet lifting in this profile.
Timely food-news coverage — It creates a second, faster-moving authority layer on top of evergreen content.

Section 7: Link Growth Momentum

Executive Insight: Net referring-domain momentum is +3,588. The profile is growing. The key watch is that 92.3% of new domains are AS 0–9, meaning volume growth is outpacing quality growth. Active compounding is real, but quality mix needs attention.

7,685

New Referring Domains

AS 0–9 7,090

AS 10–19 255

AS 20–29 166

AS 30–39 95

AS 40–49 55

AS 50–59 17

AS 60+ 7

High examples: abcnews.com, wikiwand.com, queensu.ca, alaska.edu

4,097

Lost Referring Domains

AS 0–9 2,587

AS 10–19 628

AS 20–29 462

AS 30–39 253

AS 40–49 107

AS 50–59 39

AS 60+ 21

Notable losses: stackoverflow.com, senate.gov, economist.com, nice.org.uk

What this means for growth

I see active compounding, not stagnation. Net momentum is +3,588 domains.
Most new volume (92.3%) is low-authority long-tail — normal at this scale, but worth managing.
The profile is growing, but quality mix matters more now than raw count.
The loss of stackoverflow.com, senate.gov, and economist.com represents high-AS institutional links that are hard to replace — these are worth investigating for reclamation.

Section 8: Strengths vs Weak Spots

▮ The Moat — Strengths

Page-Level Linkability

7,279 inner pages in the export. More pages can rank and monetise independently from the homepage.
Recipe Content Moat

5,260 recipe pages in the export. Evergreen demand scales automatically with search volume over time.
Strong Brand Trust

531,779 visible brand anchors. Lower risk, stronger click confidence, and natural linking behaviour at scale.
Dominant Follow Mix

88% follow / 4.1M links. The overwhelming majority of the profile passes real authority into rankings.
U.S. Market Alignment

119,907 U.S. referring domains (92%). Perfect fit for the primary revenue and advertising geography.
Mainstream-Web Footprint

.com = 136,386 domains (81%). Broad, durable authority base not limited to niche sources.

▮ The Gaps — Weaknesses

Long-Tail Quality Is Weak

92.3% of new domains are AS 0–9. Raw volume growth can mask declining quality-weighted performance.
Visible Concentration Risk

Top 10 visible referring domains = 65.8% of visible backlink volume. Some dependency risk exists.
Anchor Anomalies at Scale

"let's cook it!" = 269,352 backlinks from a single domain. Template/syndication noise is accumulating.
Media Decay Is Real

Lost-link sample includes Yahoo, Upworthy, McCormick, MyRecipes. News spikes fade without evergreen reinforcement.
Thin Institutional Layer

.edu = 307 domains, .gov = 47 domains. Trust is strong broadly, but not deeply institutional in nature.

Section 9: What Allrecipes Does Better Than Most

Executive Insight: Allrecipes understands something many brands miss: linkability lives in the library, not just the brand. That is why this profile is commercially effective at scale. Even against Food Network and Epicurious, the page-level distribution is a structural moat that takes years to build.

Strategic advantage table

Strategic Advantage	Actual Evidence	Why Competitors May Struggle to Copy
Recipe-led linkability at scale	5,260 recipe pages in the linked-page export	Requires years of content depth and brand trust to replicate
Homepage + deep-page balance	Homepage = 18,177 domains but inner pages dominate the export	Harder than building brand-only links
Useful non-recipe assets	Utility/news pages still pull 198–272 linking domains each	Requires editorial breadth, not just recipe publishing
Brand-safe anchor mix	Brand + URL + generic anchors dominate the visible export	Requires real consumer familiarity, not manufactured links
Strong authority neighbourhood	Competitors include Food Network, Taste of Home, The Kitchn, Simply Recipes	Competing in that set takes scale and time to build

Visible backlink-competitor set

Competitor	Competition Level	Common Ref. Domains	Total Ref. Domains	Backlinks
foodnetwork.co.uk	30%	36,993	133,904	5,163,992
foodnetwork.com	26%	46,608	273,556	11,698,572
tasteofhome.com	22%	23,817	101,248	1,796,927
thespruceeats.com	21%	25,449	128,845	1,909,614
food.com	21%	21,120	61,883	5,745,635
epicurious.com	21%	22,603	94,373	5,186,887
thekitchn.com	20%	21,116	85,150	4,460,132
marthastewart.com	20%	26,670	155,378	2,806,801
thepioneerwoman.com	18%	18,905	74,424	992,486
simplyrecipes.com	18%	17,201	55,826	870,675

Section 10: What to Copy, Adapt, and Avoid

Copy This

Build evergreen, cite-worthy core pages at scale

This is the #1 engine. Stop relying on the homepage; build assets people naturally want to reference. Recipe-format content is the clearest model, but utility and reference pages extend it beyond a single format.
Publish category hubs that earn links independently

Hubs like /recipes/ (508 LDs), Cookies (355), Chicken Recipes (308) widen topic coverage and act as authority funnels that benefit from both direct links and internal authority flow.
Publish utility content beside your core content type

Cup to Gram Conversions (259 LDs) and Types of Steak (198 LDs) show that non-core utility pages expand linkability beyond a single intent bucket and attract a different, often higher-quality, linking audience.

Adapt Carefully

Add timely food/culture/editorial angles as an accelerator

News pickup works here because existing reach amplifies it. Adding timely cultural angles is worth testing, but these links decay faster than evergreen content. Use them to boost existing pages, not as your primary engine.
Use media pickup as a layer, not a foundation

Fast news links provide temporary spikes. Without an evergreen content base underneath, those gains erode quickly when coverage moves on. Build the library first; use editorial visibility to amplify it.

Avoid Blindly

Chasing raw low-AS link volume without quality controls

92.3% of new referring domains are AS 0–9. At this scale, volume can mask declining quality-weighted performance. Raw count is a vanity metric here — quality-weighted retention is the real lever.
Letting anchor concentration anomalies pile up unchecked

"let's cook it!" = 269,352 backlinks from a single domain. Template/syndication noise is accumulating. Allowing this kind of noise to accumulate without monitoring is a profile hygiene risk, not a strategy feature.

Section 11: Key Takeaways for Growth Leaders

Insight	Why Leadership Should Care
The profile is page-level, not homepage-only	More ranking surface means more monetisable traffic at lower acquisition cost
Recipes are the real authority engine	Evergreen assets protect traffic, margin, and search coverage simultaneously
Brand trust is already very strong	Lower risk, better ranking durability, and lower CPC for branded search terms
Utility and news pages widen the funnel	More entry points without more paid spend — structural efficiency at scale
Net domain momentum is positive	The brand is still compounding authority, not defending a plateau
Quality control is the next growth lever	Better quality mix protects long-term efficiency and algorithm resilience
Research assets support authority efficiently	One well-executed utility or reference page can reduce CAC pressure for months
Institutional and editorial trust are visible in the data	Higher trust supports the brand in a category where credibility is a prerequisite

If presenting this to leadership, the headline points are:

Allrecipes has built a scaled authority system, not just a backlink count.
The profile is strongest where it matters most: inner pages tied to real user intent.
Recipe library scale + brand trust + editorial news coverage are the three real engines — and each is independently defensible.
Net domain momentum is positive at +3,588 domains; the brand is still actively compounding.
The main risk is profile hygiene and quality control, not strategy quality.

Section 12: Spoke Content Ideas from This Teardown

Each of the data points in this teardown maps to a content opportunity. Here are the strongest angles for spoke articles, each backed by specific numbers from the export:

Why Recipe Pages Earn Links at Scale in Food Media

Use the 72.3% recipe-page share to show how entity-level evergreen content creates a passive link magnet in competitive publishing verticals.

How Utility Content Supports Commercial SEO Without Paid Links

Use the Cup to Gram Conversions (259 LDs) and Steak Guide (198 LDs) examples to show how reference pages create compounding citation authority.

Brand Anchors vs Recipe-Topic Anchors: What Drives Real Growth

Analyse the Allrecipes anchor mix — 531K brand vs 25K recipe-topic vs 269K anomaly — to show why natural diversity outperforms engineered profiles.

What Allrecipes Gets Right About Deep-Link Authority Distribution

Use the 72.3% inner-page link rate to build a case for prioritising content-page link building over homepage PR campaigns.

Why Category Hubs Should Be Treated as Link Acquisition Assets

Use the /recipes/ (508 LDs), Cookies (355), and Chicken Recipes (308) examples to make the case for strategic hub publishing.

The Hidden Risk in Big Publisher Backlink Profiles

Use the 92.3% AS 0–9 new-domain concentration and "let's cook it!" anchor anomaly to show how link volume can mask quality dilution problems.

How to Tell If Your New Links Are Better Than Your Lost Links

Use the new vs lost domain quality comparison as a diagnostic framework any growth team can apply to their own backlink exports immediately.

What Food Media Brands Can Learn from Allrecipes' Link Mix

Synthesise the recipe + utility + editorial news channel model into a strategy framework applicable to any content-driven publishing business.

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FAQ: Allrecipes Backlink Strategy

What is Allrecipes' domain authority score?

According to SEMrush data used in this analysis, Allrecipes has an Authority Score of 91, which places it in the top tier for U.S. food and recipe media domains. This score reflects both the volume and the quality of their inbound link profile, with a Reputable network classification and an 88% follow link ratio across 4.1M follow links.

How many referring domains does Allrecipes have?

The whole-profile overview shows 130,000+ total referring domains, with 119,907 (92%) from U.S.-based sources. The visible 10,000-row export used in this teardown shows a quality spread dominated by the AS 31–49 range, which is normal for a large publisher with broad mainstream-web coverage.

What types of pages earn the most backlinks for Allrecipes?

Recipe pages are the biggest link magnet by a significant margin, accounting for 72.3% of exported linked URLs and 72.3% of the associated linking-domain counts. The homepage accounts for 6.5% of linking domains, while utility, news, gallery, and category hub pages make up the rest. This makes Allrecipes' profile strongly inner-page-led.

Does Allrecipes have any backlink quality issues?

There are two visible quality issues. First, 92.3% of new referring domains in the export are AS 0–9, meaning new volume growth is heavily long-tail. Second, several anchor anomalies exist — most notably "let's cook it!" at 269,352 backlinks from a single domain. These are manageable profile hygiene issues, not structural strategy failures, but they warrant monitoring.

What is the difference between Allrecipes' new and lost referring domain quality?

New domains are 92.3% AS 0–9. Lost domains are 63.1% AS 0–9, with a meaningfully higher proportion of mid-authority (AS 30–60) domains in the lost set. This means Allrecipes is losing a better quality mix than it is gaining — a signal that quality retention deserves more strategic focus than new volume acquisition right now.

How does Allrecipes acquire backlinks from .edu and .gov domains?

The most likely mechanism is utility and reference content that naturally attracts academic and institutional citation. Pages like Cup to Gram Conversions (259 linking domains) serve as reference tools that nutrition educators, academic food science programs, and culinary institutions naturally link to when producing course materials or institutional resources.

What anchor text strategy does Allrecipes use?

Allrecipes' anchor profile is dominated by brand anchors ("all recipes" = 376,217 backlinks across 8,283 domains; "allrecipes" = 128,104 across 13,171) and naked URL anchors (allrecipes.com = 199,084 backlinks). Recipe-topic anchors like "corn casserole" and "chocolate cheesecake" round out the natural mix. The profile avoids heavy commercial keyword anchoring, which aligns with a more natural and sustainable long-term model.

Disclaimer

Allrecipes is not a client of Supramind. This teardown is an independent ecommerce SEO analysis based on publicly available data and insights from tools like Ahrefs and Semrush.

Everything shared here is for learning and informational purposes only. These are our observations—not official insights, strategies, or endorsements from Allrecipes or its team.

Disclaimer

Allrecipes is not a client of Supramind. This teardown is an independent ecommerce SEO analysis based on publicly available data and insights from tools like Ahrefs and Semrush.

Everything shared here is for learning and informational purposes only. These are our observations—not official insights, strategies, or endorsements from Allrecipes or its team.

Final Take

My bottom line is simple.

Allrecipes is not winning because it has "lots of backlinks." It is winning because it has built a page-level authority system around recipes, category hubs, and useful editorial content.

That is a much stronger commercial model than chasing links one campaign at a time. The profile compounds because the content compounds. The brand trust reduces friction. The utility content widens the funnel. And the food-news layer gives the whole system a faster-moving accelerator on top of it all.

The competitors that will close this gap are the ones that understand: the library is the strategy. Publishing more pages that deserve to be cited is the only way to build a profile that looks like this one over time. For everyone else, this teardown is a clear signal of what durable organic authority looks like in a high-competition vertical — and a roadmap for how to start building toward it.

Data source: SEMrush Backlinks suite export for allrecipes.com. Analysis performed April 2026. All observations are based on the SEMrush Backlinks module.

Disclaimer

Allrecipes is not a client of Supramind. This teardown is an independent ecommerce SEO analysis based on publicly available data and insights from tools like Ahrefs and Semrush.

Everything shared here is for learning and informational purposes only. These are our observations—not official insights, strategies, or endorsements from Allrecipes or its team.

Page	Type	Linking Domains	Backlinks
Homepage	Homepage	18,177	565,612
Good Old-Fashioned Pancakes	Recipe	733	2,295
Best Chocolate Chip Cookies	Recipe	689	11,733
Basic Crepes	Recipe	633	2,393
Simple White Cake	Recipe	633	1,440
Best Brownies	Recipe	593	1,098
Banana Banana Bread	Recipe	521	2,064
Clams Casino	Recipe	517	1,508
/recipes/ (category hub)	Category Hub	508	3,288
World's Best Lasagna	Recipe	482	3,689

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Allrecipes Backlink Strategy Teardown: What Their Link Profile Tells Us

Section 1: Executive Snapshot — The Numbers at a Glance

Core Overview Metrics

Top Observations

Section 2: Profile Quality Overview

Referring-domain quality mix in the visible 10,000-row export

Concentration in the visible referring-domain export

Top visible referring domains by backlinks

What this means for business

Section 3: Where Their Links Actually Come From

Editorial & News Media

Niche Food Bloggers

Education & Institutions (.EDU)

Utility & Reference Sites

Brand-Network / International

Resource & Listing Pages

Full link source breakdown

What I believe is intentional

What looks more passively earned

What this means for growth

Section 4: Which Pages Attract Links

Exported linked-page mix

Top linked pages by referring domains

Top non-recipe pages that still attract links

My interpretation

Section 5: Anchor Text Breakdown

Top visible anchors

Grouped anchor read from the visible export

What this means for growth

Section 6: Most Likely Link Acquisition Channels

This is where I reverse-engineer the actual machine.

If I had to bet on the 3 real engines behind this profile, they would be:

Section 7: Link Growth Momentum

What this means for growth

Section 8: Strengths vs Weak Spots

Page-Level Linkability

Recipe Content Moat

Strong Brand Trust

Dominant Follow Mix

U.S. Market Alignment

Mainstream-Web Footprint

Long-Tail Quality Is Weak

Visible Concentration Risk

Anchor Anomalies at Scale

Media Decay Is Real

Thin Institutional Layer

Section 9: What Allrecipes Does Better Than Most

Strategic advantage table

Visible backlink-competitor set

Section 10: What to Copy, Adapt, and Avoid

Build evergreen, cite-worthy core pages at scale

Publish category hubs that earn links independently

Publish utility content beside your core content type

Add timely food/culture/editorial angles as an accelerator

Use media pickup as a layer, not a foundation

Chasing raw low-AS link volume without quality controls

Letting anchor concentration anomalies pile up unchecked

Section 11: Key Takeaways for Growth Leaders

If presenting this to leadership, the headline points are:

Section 12: Spoke Content Ideas from This Teardown

Why Recipe Pages Earn Links at Scale in Food Media

How Utility Content Supports Commercial SEO Without Paid Links

Brand Anchors vs Recipe-Topic Anchors: What Drives Real Growth

What Allrecipes Gets Right About Deep-Link Authority Distribution

Why Category Hubs Should Be Treated as Link Acquisition Assets

The Hidden Risk in Big Publisher Backlink Profiles

How to Tell If Your New Links Are Better Than Your Lost Links

What Food Media Brands Can Learn from Allrecipes' Link Mix

Looking for High-Quality Link Building Services?

FAQ: Allrecipes Backlink Strategy

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Final Take

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