Focus on page load speed in 2022
All eCommerce owners want to increase their conversions and reduce their exit rates. One of the ways to increase traffic is to improve the page loading speed. You should try to improve your page load speed as much as you can.
If the website takes too much time to load then the visitors and customers can get frustrated. This is one of the main reasons why the exit rate starts increasing. Users expect the website to load fast and within 2 seconds. If it takes any longer than that then the user will click away to the competitors and check if they offer better page load speeds. It is most likely that the users will not visit your website again.
Mobile version of your website
The number of people using their smartphones to access the web is increasing. The number of people using the mobile version of eCommerce websites is also increasing. Therefore you should also create a mobile version of your website.
The mobile version of websites tends to load slower than the web version. You should not use the same web version code for the mobile version. You will have to update your code so that the mobile version of your website loads fast enough.
Checking page load speed
You can check the page load speed of your websites using any of the online tools available. One of the tools is Page Speed Online which can be easily integrated with your website as an extension. The tool will tell you if your pages are loading slowly and also offer suggestions to improve your page load performance.
When testing the page load speed always test the web and the mobile version of your website.
Ways to improve page load speed
There are many ways to improve your page load performance. The top ways to improve your page load speed are as follows:
1. If you use large and high-definition images then you should compress them using GZIP. It can compress the images up to 70% without affecting the quality of the images. This will help to improve your page load speed.
2. You should enable cache settings so that in case your pages are in danger of being loaded slowly the cache version can be used instead. If you regularly update your cache then the pages will give the look and feel of the up-to-date versions.
3. Another reason why your website slows down is loading your stylesheet every time your visitors click on a new page on your website. To avoid this problem you can load your CSS and scripts as external files. This allows all your files to be loaded only once for your website to work perfectly. The individual pages will load quickly.
You can use a CDN (Content Delivery Network) to serve you pages and images. Some of the options are MAXCDN or KeyCDN.