Technical SEO is a part of the complete SEO strategy. It helps to optimise your website to help the search engines to crawl and index your web pages. Implementing technical SEO may require an experienced web developer.
Technical SEO is important because it can impact your rankings and involves back-end optimisations. You can hire Technical SEO Services to optimise your website. The different activities covered in technical SEO are as follows:
- The ‘robots.txt’ file has a set of instructions that tells the search engine crawlers what they can crawl and what they cannot. You can use this file to disallow low-value pages or duplicate pages and any other content you do not want to index. This will help you conserve your crawl budget and help crawlers to efficiently crawl your website.
- The speed and loading time of your website is important for SEO and user experience. Users will abandon your website if it loads slowly. Google penalises slow-loading websites with lower rankings. You can improve the speed of your website by optimising your images, compression your files, caching data and more.
- Using structured data helps search engines interpret the context of the words used in your content. Google used this schema to display your content in rich search results also called the ‘featured snippets’.
- The meta robots tags are used to tell the crawlers to not index a page and use the “content=” attribute. And you can use the rel=‘nofollow” attribute to not allow following any links on a page.
- A sitemap contains the list of all pages of your website and some details about those pages. Search engines use sitemaps to find your pages and decide how often to crawl your website. Any page that you want to show in the SERPs should be listed in the sitemap.
- Websites that use a responsive web design are considered to be mobile-friendly. Google now uses mobile-first indexing for ranking your pages. You should make sure your website is mobile optimised and that your mobile and desktop versions have the same content.
- Google penalises websites that do not use an SSL certification and browsers will mark them off as insecure. SSL certificate is a security technology that encrypts the data between the server and the browser.
- Website architecture refers to the structure of your website and information architecture refers to the organisation of content within the structure. Site architectures should be optimised for SEO to make it efficient.
- You should make your content and images easily accessible as it can impact your SEO. SEO-optimised content is machine-readable and you should make your content accessible by the differently-abled.
- Broken links will return a 404 error when clicked because the destination page does not exist. Therefore you should navigate the users to a new page. Broken links can cause a negative impact on your user experience.
- Subdomains are considered to be separate websites and you should keep your content on a single domain. SEO efforts made on one subdomain will not be shared by others.
- Optimise your website’s Core Web Vitals as Google uses it for evaluating the performance of your website. The metrics to track are the Largest Contentful Paint (LCP) and First Input Delay (FID).
- Once you have implemented all the techniques you should regularly perform audits on your website to make sure that the technical SEO is going fine.