User Experience And How It Impacts SEO
User experience (UX) is about a website’s usability and it is how a user interacts with the website and what the user feels during the interaction. It is a part of on-page SEO and should not be overlooked. A website should offer a positive user experience and ease of use that is needed for the users to navigate.
User experience (UX) is important to your website’s visitors and users. UX designing requires a lot of time, analysis and refinement. Another reason for paying attention to UX is SEO. If you use an intuitive user interface design then your users will find it easy to navigate.
User experience elicits thoughts and feelings in the users. It can either offer a positive experience to the users or the users may get frustrated.
Types of user experience
The different types of UX are as follows:
- Information
You should spend time on how the information on your website should be presented and organised. You should consider navigation and user flow for all the information you present. You should not overlook information architecture. - Interaction
Your website has certain interaction design patterns which allow the user to interact with your website. The different interaction types are manus, buttons and interfaces. - Visual design
Your website should have a good combination of typography, images and colour. User interface falls under this type of UX.
What is the user interface?
User interface (UI) includes your website’s visual elements like icons, screens and buttons. UI overlaps with UX but they are not the same. UI needs to be appealing and functional but the UX is what will stand out the most. And the nicest UI cannot compensate for the poor UX.
To find new ways to focus on the UX you can follow Peter Morville’s user experience honeycomb. The honeycomb has multiple points which you can go by to maximise your user experience. The different points are:
Credible, Accessible, Desirable, Usable, Findable, Valuable and Useful.
Importance of user experience in SEO
Google rolled out Page Experience Update and this impacted the website that offered a poor user experience. The different aspects of UX were made the ranking factors. This included the Core Web Vitals, intrusive adverts and HTTPS security.
Page performance can impact your SEO and Google research shows the results of focussing on UX. The results are as follows:
- It helps to reduce website abandonment by 24%.
- It helps to improve web conversions.
- It helps to increase the average page views per session by 15%.
- It helps to boost advertising revenue by 18% and more.
Therefore you should spend time on your user interface. Many practices for improving the UX are a part of on-page SEO. They are as follows:
Using lists in your content, using proper header, using images, optimising images for improving the loading speed, filling content gaps, reducing content ‘fluff’, using graphs and testing usability across devices.
When you improve your UX you also improve the on-page SEO of your website. The user experience should go beyond just a responsive web design. When people visit your website they are looking for knowledge or answers and not confusion. Improving your UX will satisfy SEO requirements and keep your users happy.
To improve the UX/UI of your website you can hire SEO services.
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