Magento store owners should implement marketing strategies to retain existing customers and attract new ones. It will also help to drive more traffic and thus increase revenue. They must research current industry trends, get information through social media and study their customer behaviour to develop a marketing strategy.
By following a few tips for your Magento store you can attract more customers and thus enhance your sales.
The tips are as follows:
- There is significant competition in the eCommerce industry and the design of your website should stand out from that of the competitors. Your Magento store should maintain a high operational level.
- You should market your Magento store on social media as it connects you to your potential audience. You can follow either organic or paid marketing strategies.
For the organic strategy you can create engaging content and use relevant hashtags, post polls, ask questions and go live. The main aim of this is to encourage conversation. You can connect your existing and potential audiences through social media.
For paid strategy, you can use advertisements to market your brand. You can use paid social media to achieve your goals like improving traffic, increasing sales and revenue, promoting a new product and more.
- Now eCommerce stores need to create connections and build a reputation. For this, they should create valuable content. Content marketing is one of the best ways that Magento store owners can use to create quality content and promote their brand.
Content extends to infographics, podcasts, videos, blogs and eBooks. You can use different ways to focus on marketing. You can produce informative content and guides and write about industry news, current trends and more. You should create SEO-friendly content.
- Online businesses like Amazon and Facebook allow customers to purchase products from various businesses on one platform. Magento store owners can get the benefit of marketplaces and sell exclusive and limited edition items. This will help to grow their audience. Marketplaces are a good way for small Magento stores to gain exposure and large Magento stores to reach new audiences.
- You can opt for influencer and affiliate marketing to get access to a larger audience thus boosting the store. This will drive more traffic to your store and increase sales. Before making a purchase the customers read the opinion of the other customers. Therefore you should find influencers who can give honest reviews. You can build partnerships with well-known industry personalities to reach more audiences and drive more traffic.
- Most customers believe that they are most likely to purchase from companies that offer the best experience to their customers. The main key to retaining existing customers and attracting new ones is personalisation.
Using your Magento store’s customer identities you can personalise your marketing communications as it can impact their purchasing decisions. It also gives you a competitive advantage. You can offer a personalised shopping experience depending on the customer's previous purchases and offer price or discount personalisation. You can create offers depending on each customer's needs. Some brands also use a personalised engine to determine the customer's desire.
Personalising your marketing strategy and providing customers with information about products and promotions will make them feel valued and appreciated.
- Email is a successful marketing tool and you can launch low-cost email campaigns. You can create product videos, social media posts, personalised messaging, promotional content, notifications, outreach emails and advertisements on another website.
Magento store owners can launch segmented email campaigns based on buying behaviour, audience demographics, retargeting efforts, sales promotion and open rates.
- Voice search has also become valuable for eCommerce stores. You can use Artificial Intelligence and Chatbots to market your products through images, blogs, videos and more. You can use chatbots to advertise new offers, news, bargains and products and thus reduce the time spent on customer service.
Customers can now buy by saying words to Alexa or Siri therefore you should optimise your content for such platforms to reach your audiences. Magento stores can use Magento SEO services to optimise their content.
Chatbots use artificial intelligence and can predict future orders based on past spending habits and purchasing history. Though this technology is not foolproof.
- You can capture your abandoned sales through retargeting. Magento store owners can use this method to reconnect with customers who have bought their products in the past. You can use different remarketing strategies like voicemail, social media, website ads, emails and notifications.
- Customer feedback is also crucial for your Magento store’s performance in the search results rankings. You should treat positive as well as negative customer feedback equally as they both are a part of determining the success of your store. Negative feedback can point out the areas which need improvement. Therefore you should try to get feedback from your customers.
- If you want your customers to shop from your Magento store using mobile devices then you should optimise your store for mobile devices. If you do not make your eCommerce store mobile-friendly then you may lose out on a significant number of customers.
Do a mobile-friendly test as provided by Google to determine whether your store fits the standard.
- Customers usually do not buy products from online stores they do not trust. You can add a variety of trust symbols to build your reputation and increase the effectiveness of your marketing strategies. You can add reviews, social proofs, rewards, payment systems and software. You can choose a reputed payment processor to reduce the chances of technical difficulties and improve customer trust. You can also provide other popular payment options like digital wallets.
- Other factors to consider are the speed of your website, reducing the use of third-party resources and plug-ins and using reputed hosting providers. These should be considered as it is your responsibility to improve your Magento store’s traffic organically.