10 Killer Magento SEO Tips
Magento is one of the popular open-source eCommerce platforms. It supports features like complete control and flexibility of the online store's design, content and functionality. It is the best online platform for online selling.
Magento is one of the most SEO-friendly platforms and also offers mobile friendly configurations. There are many Magento SEO Extensions available that can be used for different business requirements.
Magento is SEO friendly when installed but you can still make improvements. You can hire a Magento SEO consultant to optimize your website.
The following are the top Magento SEO tips:
One of the most common SEO issues with the Magento stores is the duplicate content issue. To avoid duplicate content error you can use canonical tags. You can use canonical tags for product and category pages. Duplicate content occurs due to product filtering, product sorting, pagination, same product in different categories and variations of the same product.
Magento does not create HTML sitemaps automatically. To create an HTML sitemap you can use any of the Magento Extensions.
You can use the extension Dynamic HTML Sitemap for Magento 2. Its main feature is that it can auto-generate a HTML sitemap and includes links to categories, products, CMS pages and Magento store views. You can easily add external links in your sitemap. The sitemap gets updated automatically when you make changes to the store.
An XML site map contains all the pages of your website. Magento 2 has better XML sitemap functionality.
One of the most important SEO tips is to optimise your product images. This will also help you improve your rankings in the search results. All the images should have Alt-tags that describe the images. As search engines cannot read images you need to add Alt-tags.
While creating Alt-tags use proper description and do not try to stuff keywords in them. Give your images informative filenames. For example, brown-kitten.jpg provides more information than IMG0023.jpg. Make your Alt-tags clear, short and to the point.
One of the top organic search ranking factors is the page loading speed. If your website loads quickly the user will like to access it. There are different ways to improve the speed of your website.
The ‘Robots.txt’ file is used to tell the search engine which pages on the site to crawl and which pages to ignore. You can find your Robots.txt file by entering the site URL into your browser and add robots.txt at the end. For example, http://www.abc.com/robots.txt. You can easily edit this file. Ensure that only pages meant for Users are allowed and others are blocked.
When you set up a store using Magento it will pick the default title and meta description. You should edit these when you optimize for SEO.
Page title should be of 50 - 60 characters and the Meta descriptions should be 150 - 160 characters long. The default keyword can be left blank as Google no longer uses keyword tags for rankings. Add relevant, meaningful and attractive Meta Title and Meta Descriptions for the products, categories and the content pages.
Use SEO-friendly URLs for your store. The URLs should be unique, static and properly optimized as per the SEO guidelines. For the product and the category pages use the URLs as follows:
For category pages: abc.com/category
For subcategory pages: abc.com/category/subcategory
For product pages: abc.com/category-subcategroy/product
Do not use stop words in them like ‘and’, ‘or’, ‘but’, ‘of’, ‘the’, ‘a’ and more. Do not use any unsafe characters like blank/empty space or special characters. Remove the default store code from the URLs.
You can create blogs and add them in Magento 2. You can use the free Magento 2 Blog Extension for this and there is no need to use a third-party framework like WordPress. The Magento 2 Blog Extension comes with a responsive design and is an open source code. It helps you to build SEO-friendly blogs.
You should get quality links to your store by creating relevant inbound links to your website. To build high-quality links for your store you should use proven strategies. This will help your website to get higher rankings in the search engine and get targeted traffic to your website.