Marketers have been using pop-ups as they offer an average conversion rate of 11.09%. But Google announced that intrusive pop-ups devalue websites therefore using pop-ups has become risky. But there are ways to use pop-ups on your website.
You can follow these tips for using pop-ups on your website without harming your SEO. You can approach SEO Services in India to add pop-ups correctly.
Tips for using pop-ups
- All the pop-ups, modals and overlays are not considered to be equally intrusive. Google’s mobile interstitial penalty particularly targets intrusive pop-ups. As a rule of thumb if your pop-ups are spammy, hard to dismiss or reduce your user experience then your mobile page may get devalued. This can hurt your position in the search results.
The following pop-up can make your content less accessible:
- Pop-ups that cover content that the users are forced to close to continue reading.
- The standalone pop-up needs to be dismissed before the users can read your content.
- Page layouts where the above-the-fold content looks like a pop-up.
You should avoid the ads Google has penalised in the past:
- Classical and splash ads that interrupt the users as they navigate.
- New window pop-ups that open as soon as the user clicks on a page.
- Welcome mats and other intrusive pop-ups.
- Overlays modals that are hard to dismiss or redirect users who accidentally click on them.
- Intrusive lightbox ads and pop-ups.
Though the pop-ups triggered by exit intern are allowed. You should use them in a way that does not annoy the users.
- Non-intrusive pop-ups are not penalised by Google. This covers what you are required to display legally or restrict content or inform your users. For example, age verification interstitials, cookie-use notifications and more.
Pop-ups that take up a reasonable part of your page are ok to use as long as they are easy to dismiss. For example, banners, slide-ins, inlines and tabs. They do not negatively affect the user experience.
- If it is an absolute must to use pop-ups and overlays then you should design them in a non-intrusive way. You can change the timings of your interstitials. Instead of displaying them as soon as the user lands on a page, you can display them after the user completes a blog post. You can also limit how long your pop-up is displayed. A pop-up that closes 3 seconds after the user interaction is better than one that never closes.
- Language selection pop-ups that are used on international websites may be devalued. You should watch out for ‘Grey areas’ interstitials like share buttons, sticky sidebars, related posts, live chat boxes and coupon pop-ups.
- Some ads are intrusive but are not penalised like interstitials between site pages and interstitials triggered by the exit intent. The interstitials that pop up when moving from SERP to the website’s page are devalued.
- You can exploit the ‘Grey areas’ by putting pop-ups only between website pages or for finding your website through sources other than the organic search results.
- Many websites hide the pop-ups on mobile devices and continue using them on desktops. Though they should find a permanent solution.