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- Technical SEO helps to keep your website technically sound and improve the performance of your website. It covers the speed of your website, sitemaps, website security, canonical tags, mobile-friendliness, structured data, hreflang tags and broken links.
- You should optimise your website for speed as slow-loading websites can frustrate users.
- You can create an XML sitemap for your website and submit it to Google Search Console.
- You should always use the HTTPS protocol to make sure your customer data is secure.
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| Metric | Value | 6-Month Change | My Insight |
| Domain Rating (DR) | 72 | -1 | Stable authority; strong telecom E-E-A-T. |
| URL Rating (UR) | 20 | -16 | Likely link dilution or legacy URL loss; fix with reclamation. |
| Backlinks | 173K | +111K | PR + regional news gains; strong momentum. |
| Referring Domains | 4K | +1K | Diverse link growth, including .ae/.gov. |
| Organic Keywords | 16K | -29.1K | Post-update consolidation; quality > quantity. |
| Organic Traffic (UAE) | 433K | +16.4K | Rebound via service & branded queries. |
| AI Citations – Google AI Overview | 1.6K pages | +1.6K | Clear presence in AI snapshots. |
| AI Citations – ChatGPT | 128 pages | +128 | Entity representation in ChatGPT index. |
| AI Citations – Perplexity | 300 pages | +300 | Strong across informational telecom queries. |
| AI Citations – Copilot | 82 pages | +82 | Growing Microsoft ecosystem visibility. |
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