Optimising Your Shopify store
If you are an owner of a Shopify store then you must know the importance of SEO. By implementing SEO techniques you can make your store rank higher in the search results.
When you rank higher in the search results you get more traffic and this leads to more sales and revenue. SEO can help to improve your brand awareness and customer retention.
How should you implement SEO? Shopify SEO is designed for online stores. These are the SEO tips for optimising your Shopify store:
Finding the right keywords
Keywords help Google to understand what the content on your website is about. If you optimise your website around the relevant keywords then when people type in specific keywords they are most likely to find your website.
You should use tools like Ahrefs, Semrush, Google Keyword Planner and Ubersuggest to find your keywords. Before you select your keywords you should find out who your target audience is and what you are selling. Narrow down the focus to find the relevant keyword that the potential customers use while searching for your business.
Shopify website structure
You should use a website structure that is easy for the search engines and the users to find what they are looking for. Start by choosing the right template which is designed for eCommerce stores. As more and more people are shopping using a mobile you should choose a template that is mobile-friendly.
The users see your Homepage first and therefore it is the most important page on your website. You should design it well so that it encourages the visitors to explore further. Use navigation bars to help the users easily find what they are looking for.
Product pages should be optimised and should include high-quality images of products, detailed descriptions, sizing information, shipping information and other details. Publish blog posts regularly to improve your SEO.
Linking practice
It is important to follow key linking practices. When you link the content on your Shopify store it helps Google to easily index your web page.
Using anchor text is one of the most effective ways to link pages. For example, if you are linking to a product page then you can use the anchor text ‘Click here for more information’.
Internal linking is another way to link the different pages on your website. Use keyword-rich anchor text to link the different pages of your website. This will allow the users to navigate between your pages easily.
External links can be used sparingly while optimising your website.
Content marketing
One of the most important parts of SEO is content marketing. You should create relevant and high-quality content that is useful for your target audience. Use the main keyword throughout the content. You can create helpful content that provides valuable information to engage the users.
You should update your content regularly as the more fresh content you have on your website the better it will be ranked by the search engines. You should add new stories and blog posts and update your product pages.
Promote content widely on social media platforms like Twitter, Facebook, Instagram and Linkedin. You can share the links to your article with a wider audience easily. Using the right hashtags can help increase the visibility of your social media posts.
User experience
If your online store is not easy to navigate or use then users will not stick around enough. You should provide a good user experience by making your website easy to navigate, responsive and fast loading.
Use menus and links that take users where they want to go. A responsive web design ensures that your website displays right on different devices like computers, tablets and smartphones. Your website should load quickly otherwise the users will go somewhere else.
Shopify SEO apps and tools
There are many Shopify apps and tools available that help you optimise your online store. Some of the best are Booster SEO & Image SEO, SEO: Image Optimiser Page Speed, SearchPie: SEO Booster and Speed, Yoast SEO - SEO for everyone, AVA Email marketing, SMS, Pop Up and more.
You can follow the above techniques or hire Shopify SEO services to optimise your online store.
- Log in to post comments
INDIA
USA
UAE