Improving Page Load Speed In 2023

Improving Page Load Speed In 2023

By Rohit Vedantwar on Mon, 06/12/2023 - 10:56
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Your potential customers can get frustrated if they have to wait for your website to load. This is one of the main reasons why they may bounce and may not return. Half of internet users expect a website to load within 2 seconds. Therefore you should optimise your website for page load speed.

In 2021, Google announced a set of page experience ranking factors called Core Web Vitals. These metrics are used to measure how long a page takes to load, how long it takes for a user to interact with the page and how often the users experience layout shifts. Page speed is an important part of these metrics and therefore you should consider it in your SEO strategy.

There are various tools available to test the speed of your website like Google Page Speed Insights, Google Lighthouse, Google Search Console, Pingdom, WebPageTest and more. To improve the speed of your website you can approach SEO services India.





simple and clean website design

Tips for improving the page load speed

  • Use a simple and clean website design as this will allow you to be concise and clear about the content. The fewer the number of HTTP requests the faster your website will load.

  • When the browser loads a website it fetches the individual elements and this increases the load time. Therefore you should enable browser caching so that the browser need not fetch the elements time and again.

  • Using redirects like ‘301’ - permanent redirect and ‘302’ - temporary redirect increases the time taken to load a page. The main point to look for is that you should have one URL redirect to another, which in turn redirects to another and more. You should avoid redirect loops which go on forever.


internal search function of a website
  • When the internal search function of a website is used it results in query strings (URL parameters). A query string assigns values to certain parameters. You should not use query strings on static resources to improve the loading times.

  • To know if the cached response is still good a cache validator is used. Tags are used to specify a cache validator and this makes it easier to load a page.

  • You can improve the page load times of your website by using GZIP compression tool. These tools can reduce the size of the files by 70% without compromising the quality of images and graphics.


visitor clicks through a new page on your website
  • When a visitor clicks through a new page on your website the stylesheets are loaded every time. You can avoid this by saving CSS and scripts as external files. This way the files will be loaded just once and your pages will not slow down.

  • Content Delivery Network (CDN) caches content and ensures that local users get served the local content. The users need not wait for the information to travel around the world. You can consider using a CDN to deliver your pages.

  • Sometimes the website pulls images or links from other sources and if these sources are not present then it can make the browser go in circles. You should avoid bad requests to improve your loading times.


Serve static content using a cookieless domain
  • Your request headers and cookies should not be larger than one packet. You can approach a professional to do it.

  • You may have seen a message like ‘Serve static content using a cookieless domain’. The best way to solve this is to use a CDN. It will also help to reduce loading times.

  • For every file, you need a request to the server from the user’s browser. You can combine your CSS and JavaScript files into one file to limit the requests.


Scripts contain unnecessary white spaces
  • Scripts contain unnecessary white spaces and comments which take time to load. The scripts can be minified to reduce the file size.

  • You can switch to a faster server as it will help to improve the entire website’s load speed.

  • Try to compress the images to a lower quality that will not be noticeable to the users. Large images take more time to load and therefore they should be compressed.


Apache technology for reducing the size
  • Use Apache technology for reducing the size of server’s response file and improving your page load speed.

  • For every image you need to make a separate request to the server therefore you can use image sprites to reduce the number of requests and the file size.

  • You should load your page asynchronously to speed up the page load time. In this, the non-important elements are loaded after the page is loaded.

  • When CSS is used with HTML it can lead to rendering issues. You can audit this code and move it within the document's stylesheet to improve the rendering time.