Important Technical SEO Tasks For Improving Your Rankings
You should pay attention to the technical quality of your website to improve its rankings. Technical SEO helps to make your website faster, easy to crawl and understandable. Google wants to offer the best experience to its users and it uses various ranking factors to rank the websites in the search results.
To rank in the organic search results you need a technically sound website. Over time the technical aspects of your website play a huge role in how well you perform. To take care of your website you can approach Technical SEO Services and make it well optimised.
Technical SEO tasks
- The structure of your website is important to provide a better user experience. If the structure is not right then the individual pages of the website will not have the best chance of being crawled and indexed. People prefer clean and easy-to-use websites. If your structure is difficult to crawl then Google will not be able to index it properly and your website will not appear in the search results. Website structure should have a logical flow and hierarchy of pages.
- The URL structure provides information about the web pages to the search engines and the users. URLs start with HTTPS where ‘S’ stands for SSL security certificate. This certificate helps to keep the webpage content safe.
- Your web pages should be available to the search engine via valid status codes. The pages which have to be indexed should have a valid 200 HTTP status code. Your robots.txt file should not block the pages that have to be indexed. If a ‘Disallow’ attribute is misplaced then the crawlers will not be able to view your web page.
- As per statistics, nearly half of the website traffic comes from mobile devices. Therefore your website should work perfectly on mobile devices. Mobile responsiveness is an important factor in ranking algorithms. You ensure that your website is responsive and works perfectly on devices like smartphones, tablets and desktops.
- If a page is not indexed then it will not appear in the search results at all. If your pages are crawlable does not mean they are indexable. You should make sure that the ‘Robots’ tags allow the pages to be indexed.
- According to a study, 53% of mobile users abandon the website if it takes more than 3 seconds to load. If you want plenty of traffic then make sure your website loads quickly. Google prefers websites that load faster and ranks them higher.
People are less likely to convert on websites that offer a poor user experience like low-loading pages. Therefore your websites must be optimised for speed. If you do not follow this then your investment in keywords will not get you the results you expect.
- Another reason that can force visitors to leave the website is dead pages. The links that you use should be available to your users. If a visitor clicks on a link and is directed to an error page then they will quit the website. You can use different tools to retrieve your dead links.
- You should avoid duplicate content as it can confuse the search engine. It can lead to your pages being ranked lower. You can use tools to check for duplicate content like Copyscape, Plagspotter, Duplichecker and more.
- An XML sitemap allows the search engine to understand your website better. It helps search engines identify what each page serves during crawling. It contains details like when the last modification was made, how frequently the website is updated and what is on their priority list.
- Log in to post comments