Links to your website are one of the factors Google uses to rank your website. Quality backlinks can help to improve the authority of Ecommerce websites.
It also sends a signal to Google that your website is accurate and relevant.
Ecommerce websites deal with selling products but like any other website they also need to rank higher in the search results.
The most important part of on-page optimisation is keyword research. You can use tools like Google Keyword Planner to find keywords related to your niche. You should use the keywords strategically in your content, title tags and meta description.
You should create detailed product descriptions as they work better. The structure of your website is also important and the users should be able to find what they are looking for easily. Mobile usage is increasing therefore you should make your website mobile-friendly and use a responsive web design.
While building links you should follow the ‘White hat’ techniques. These techniques refer to the strategies that follow the Google webmaster guidelines.
The Following The Are Ecommerce Link Building Strategies Used To Earn High Quality Backlinks:
Ecommerce websites focus on building product pages and category pages but they forget about the actual content. You should create unique, useful and linkable content. There are different types of linkable content like blogs on related topics, guides on industry topics, tools that benefit your industry and unique products, stories or collections.
You should create valuable content and publish and distribute it. You can create blogs, podcasts, ebooks, product videos and more. Your content should educate or address the concerns of your audience. This will ensure engagement and build trust.
User-generated content can be used for SEO as it is social proof and helps to improve conversions. Customers look for reviews before buying a product therefore you should add them to your website.
Blogs can help to drive traffic so you should create valuable content which others will want to link to. Through blogs you can provide the information your users are looking for. Do not sell yourself while writing the blogs instead give the right information. If your blog provides value to its audience then others would want to link.
You can create guides and reports that offer high-quality information which can be used as a reference. If readers take the value from your guides and reports then they are more likely to link to you. You can also repurpose your guides and reports for social media posts.
You can try to build tools like calculators or dynamic charts which are useful for your users. This can help you earn backlinks.
Your unique products or collection can encourage other websites to link to you.
Another way to build links is to find all your brand mentions. An unlinked brand mention is when your brand name is used but it is not linked to your website. To find all brand mentions search for your brand name within the quotation marks on Google. This will find all the sites that mention your brand. You can reach out to these sites and ask them for an appropriate link.
You can use affiliate marketing and let others do the selling for you. Affiliate sites promote your products and take a share of the revenue for the sales it generates. Your products are promoted using affiliate links. These links can drive relevant traffic and boost the overall sales. These links are also valid backlinks and can help to improve your site’s ratings.
You can replace the broken backlinks on someone else’s site and get a backlink to your website. This benefits both the websites. The website with the broken link will get its 404 error fixed and your website will get a backlink.You can use tools like Check My Links web extension to find all the broken links across websites in your niche. You can also find resource pages which are rich in outbound links on Google by using search strings like
“keyword “ + “helpful resources”
“keyword” + “resource list”
Once you find a broken link, find out all the websites that link to the broken link. You can send emails to them informing them about the broken link. You can offer them your link as a replacement link.
You can find lost links and reclaim them.
Create linkable assets like infographics, listicles and how-to-guides which can be used to give important information.
Writers will like to link to infographics and use them to demonstrate statistics or figures within their content.
You can repurpose your blogs or reports into an image-based infographics.
You can also share them on social media.
You can try out guest posting to earn backlinks. You should focus on quality rather than quantity while building links. Create useful and actionable content and find quality sites in your niche for your guest post.
You can search for websites on Google for the relevant keywords or you can review the backlink profile of an authoritative site in your niche. You can identify the websites where you want to guest post.
Contact the content managers of these sites and ask if they accept guest posts. They may direct you to their guest post guidelines which will contain the topics, the number of backlinks you can add to your post and more.
You can find who your competitors are and conduct a competitor backlink analysis. Use a suitable tool to perform your analysis and review the total referring domains. By analysing the backlink profile of each page may help to find the opportunities for link insert.
For example, if your competitor is getting a link from a roundup post then you can email the editor of the site to include your post as well.
You should develop your professional network using social media platforms. For example, if you know a person who runs blog posts in your niche then it would be easy to land a guest post on their site. They may also recommend your products. You can take a partnership with a related brand for co-sponsored blogs and brand collaborations. Industry meetups are another way to grow your professional network.
Promos are another way to generate more sales but they can also help in building backlinks. When the site owners offer great offers to their audiences it can result in backlinks. Use contests, promotions and collaborations to build links.
For example, you can start a campaign and ask your brand followers to promote your offer on social media and win prizes.
You can find influencers and bloggers relevant to your industry and request them to promote your product or service. This is a powerful way to reach your audience and boost traffic. You can even interview an influencer and create good content that people will link to.
For example, you can reach out to influencers and offer them your products for free and in return they can write a review and post it on their social sites.
Social media engagement
Social media does not affect rankings but having content or products that are shared does help in rankings. You should be active on social media and promote your business. You should provide share buttons with your social media posts as they offer free promotions.
You can place links to your Ecommerce website on social media platforms.
Instagram, Facebook, Twitter allow you to place a link to your website when you set up your profile.
When you promote new products you can place links to your pages in your posts. With it you can post valuable content which the influencer and bloggers may find interesting.
This may increase your brand mention and help you earn backlinks
Link building strategies
You can participate in industry forums and communities to get new content ideas.
You can create valuable resources and guides, tutorials, case studies, research and more. You can add to relevant resource pages and get backlinks.
Local SEO and citations
Businesses that serve a specific geographic location can appear in local search results. You get your Google My Business profile to appear in the local search results. You need to add your business information like name, address and phone correctly. You can also add reviews to the listing.
You can partner with non-profit local organizations or participate in local events to promote your brand.
Building high-quality backlinks
You can do competitor analysis to find out how your competitors get links. You can work on the links you are missing.
Outreach is the process of finding external organizations and requesting them for a link. You can find relevant organizations.
You can get listed in relevant online directories and get links back to your website.
Monitoring and analyzing
Tracking keyword ranking ensures that your website stays visible and drives traffic. You should monitor your backlink profile to avoid penalties and loss in rankings. You should check your referring domains and build links with high-quality domains.
Measuring your social media engagements will help you to know how your audience interacts with your content and products. Open a Google Analytics account to understand your customers and improve your ROI.
You can collect user information and develop content based on it. Data-driven optimization helps you to decide how to put in your efforts and time.
By implementing the right link-building strategies your E-commerce website can rank higher. You should regularly monitor your website and track the metrics important for your business. You should try to improve these metrics. The higher your rank the more traffic you get and thus more revenue.