E-commerce SEO Checklist 2023

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E-commerce SEO Checklist 2023


SEO for an E-commerce website is vital to rank higher in the search results and boost traffic. There are a few things that you should check on while creating a new website or updating an existing website.

This is an E-commerce SEO checklist you should consider while optimising your website:

index your website

Technical SEO

  • For the search engines to find, crawl and index your website, you should use the ‘robots.txt’ file and sitemap.xml. A robots.txt is a file in the root directory and is used to tell the crawlers which pages not to access. A sitemap.xml lists the indexable and canonical URLs.

  • For URL changes, page deletion and old URLs always use the permanent 301 direct. The best practice is to keep the redirect active at least for 1 year. When a user types any of these URLs, the redirect will automatically take the user to the new URL.

influence the user experience
  • An error page should always return the 404 status code as this can influence the user experience. Always resolve the ‘404 - Page Not Found’ error with a 301 redirect.

  • You should work on your website’s Core Web Vitals to optimise your website for performance.

  • You should make your pages mobile-friendly, use HTTPS protocol, choose a good web hosting provider, optimise all your images and videos, use fast and scalable APIs, minify and defer non-critical CSS and JS, and use web fonts or fast fonts.

  • You should delay the loading of the page elements that are not critical to the user content.

flat structure for your website
  • You should use a flat structure for your website so that the search engines and users can easily navigate through it. You should use a logical website structure with clearly organised categories and subcategories.

  • Using a friendly URL will help to improve the user experience. Use www or non-www versions for your URLs. Use short, keyword-oriented URLs and hyphens to break the words.

  • Conduct keyword research to find the top-searched terms and phrases related to your industry. When you use popular keywords on your website it will reach more people. Find your long-tail keywords with a low search volume but good conversions.

  • There are different types of search intent - Navigational, Informational, Transactional and Commercial. By focussing on the search intent you can create the right content for your keywords.

unique title tags for each page on your website

On-Page SEO

  • Use unique title tags for each page on your website and include the exact terms that the users search for. Relevant title tags can help to increase your CTR in the organic search results.

  • Meta descriptions should be 120 - 160 characters and should include the primary keyword and descriptive CTAs.

  • Use structured data on your product pages to display the star ratings, reviews, prices, product availability and stock information directly in the search results. JSON-LD is the most recommended format for using structured data.

Google understands an image’s content
  • Google understands an image’s content through Alt-text. Alt-text is used to describe an image and this also helps visually impaired users.

  • Internal links play a huge role in helping users and search engine crawlers understand your content. When linking use the primary keyword or its variation related to the page in your anchor text.

  • Create content for your most relevant keywords. Include keywords or long-tail keywords or synonyms in the titles and descriptions. Be strategic when you choose topics to create content. Google rewards original and high-quality content that demonstrate E-E-A-T (Experience, Expertise, Authority, Trustworthiness).

backlinks from high-authority websites

Off-Page SEO

  • Build backlinks from high-authority websites to your website. Backlinks tell Google that your website can be trusted because it is ‘backed’ by another website.

    You can create industry-specific resources like tutorials, infographics, webinars and studies that will help you to earn backlinks naturally. You can also reach out to the websites that appear in the search results or those that link to them.

    You should check for broken links and fix them. Find your unlinked brand mentions and ask for a link.

  • Set a video marketing strategy and promote your business on different channels.

  • Create a newsletter and take advantage of email marketing.

If you are interested in optimising your website then you can hire Ecommerce SEO services.