Mobiles are used for most internet searches and mobile phones are being used by many people. If your website is not mobile-friendly then it may affect your rankings. Google boosts the websites that offer the best user experience. Websites that are mobile-friendly are ranked higher than those that are not.
Google wants to make it easier for people to find the information they are looking for and therefore mobile-friendliness is important for websites. Google announced that mobile-friendliness will be used as a ranking signal for websites.
It has become necessary for the website owner’s to optimise their websites for mobile. If done so then it will boost their rankings and website traffic from Google. If it is not done then their website may disappear from the rankings and they will lose their traffic.
It will not be considered a good user experience if users have to put up with the text being too small or the links on a page that they cannot find. You should make your website mobile-friendly in order to rank higher.
Best practices for becoming mobile-friendly
To make your website mobile-friendly, you can follow these steps:
- You should stay updated with the changes in Google. For this, you should set up a Google Webmasters Tool account. When the Google bots crawl your website and see something that they do not like, then Google will tell you about it.
- You should check your website by using the tool provided by Google. This mobile-friendly test checks the mobile-friendliness of your website. Go to the page and enter your URL and click to analyse. Within 30 seconds, you will know if there are any issues on your website that you need to fix.
You can test your website for mobile-friendliness at
- Another resource provided by Google to help you make your website mobile-friendly is the Webmasters guide. You can access this guide to know about the updates required.
If you want your website to show up in the Google search results and focus on delivering your products and services, then you stay informed. Make the changes to your website as per the updates in Google.
If you want Google to send you customers, then you should follow what they focus on. By making the required changes, you can benefit in the long run. The number of people using mobile for searches has increased and optimising your website for mobile is a must.