When a visitor visits a web page and exits without visiting other pages on the same domain then it is called a bounce.
Bounce rate is a metric that indicates the percentage of single-page visits (visits in which the visitor left your site from the entrance page). This means the visitor ‘bounces’ from a page.
A high bounce rate indicates that the visitor is not looking for more content on your site and is not clicking on your Call-to-Action (CTA) or converting into contacts.
These are a few tips which can help you reduce your bounce rate:
1. Improve your page load time because if the user has to wait for the page to load it leads to poor user experience. The content on the page will not be useful if the visitor cannot see it immediately. Page load time is more crucial on mobile devices.
2. Make your site search easy by using site search functionalities. These can be useful when the user is looking for something specific.
3. When the visitors come to the site they need clear directions to the content they are looking for. Navigation should be effortless and easy for them.
4. Use a good website design which is intuitive and builds trust with the visitors. Visitors will not stay on a site they cannot trust.
5. The website should have a responsive design so that it can provide a good user experience to the mobile device users.
6. The content on the web page should be readable. It should be formatted into small blocks and have bullet points, images and video content. Visitors will not go for disorganised text. Use short paragraphs as the users will be able to read what they are looking for quickly.
7. Use engaging content like high-quality images and videos. This will help catch the visitor’s attention and help to reduce the bounce rates.
8. Use relevant keywords that the site ranks for. If the site does not have content for the keyword it ranks for then visitors will bounce from the site. They may feel disappointed and lose trust.
9. Find your core target audience and create relevant content around that audience. If your site offers what the visitors are looking for then they will get engaged and may spend more time on your site. You can improve your brand storytelling.
10. Avoid using irritating pop ups that may cause a negative user experience on your website. Visitors are usually frustrated by the pop ups.
11. Avoid and limit using distractive ads on the website. Place the static ads on the sides of the web pages so that the visitor’s attention is not divided and the visitor can focus on the main area.
12. The Call-to-Action (CTA) should be placed in a way that the visitor can locate it easily. It should be clearly visible on your website. It should be compelling so that the visitor clicks on it. The colours, fonts and the communication can all make an impact on the visitor.
13. Large number of broken links will cause a poor user experience and the visitor will not be able to find the content they are looking for. Use Google Search Console or Screaming Frog to locate all your broken links.
14. Keep proper internal links that allow the visitors to navigate easily to a section of the website they are looking for. The links can open in a tab as this will help to increase the time the visitor spends on a website as they will have multiple pages open at once. External links can also be set to open in new tabs.
15. Create and optimise your 404 error page that offers alternative options to the visitor to navigate. This way they will nor leave the site.
16. Create fresh and high-quality content in the form of blogs consistently. You can provide different topics to the users to explore. You can use attractive meta descriptions for search users.
17. When the visitors land on your site they will assess how reliable it is. Build credibility by posting the positive reviews of the products / services your site offers. You can showcase any seals and make your site a secure site to build trust.
18. Use tools like Google Analytics to track the time on site, bounce rate, pages per session and more. Tools like HotJar can be used to view how users react to pages and test changes on those pages. You should optimise your pages to improve your engagement rate
19. Create more landing pages for high-volume keywords the users search for. The more landing pages you have the better.
20. A benchmark can make you understand how you are performing against your competitors. You should compare your bounce rate with the industry average bounce rate. You should look at your historical data as a baseline to know how your website performed in the past.