Whether it is a tutor or a content generator, they want to be the first result that pops up on google when you type in anything that can remotely lead to them. Getting more traffic means the possibility of more conversions. However, creating an attractive website does not guarantee that traffic.
That is where search engine optimization (SEO) comes in. Studies show that 91.5% of searchers don’t make it past page one of the search results. Over 30% of them click on the very first result!
However, the value SEO adds up to significantly differs from business to business and depends on the mean value of an order.
For example, let’s assume, you make an average of INR 1000 on each order. you A hundred visitors visit your website per day and the customers that end up making a transaction are 2% of those. By multiplying the average per day revenue, assuming a conversion rate of 0.02%, in a thirty-day month, your business can generate INR 60,000 in revenue each month. Let’s assume this is the capital you generate without employing any SEO services
By employing just functional SEO strategies in place, you can take your traffic from let’s say 1,000 to 1,500 or even more. Thereby, taking your revenues to INR 90,000 every month just by implementing basic strategies.
Something that you should note, however, is that SEO is constantly changing and you need to keep up with it. Your website needs to be constantly updated with SEO strategies so as to not lose its relevancy and top spot in search results.
There is a lot of information out there on how to manage your own SEO, doing which gives you not only the traffic that SEO brings but also complete management of the process. Even though traditional marketing has always been the way to increase sales, it is interesting to know that SEO has a better rate of conversions as compared to traditional marketing. Over 90% of the online experiences being with search engines and managing your place in the search results would help you increase your conversions.
Smart SEO strategies executed by experienced SEO experts can help your online business, significantly and soon.