Now people can search for information through voice searches and this trend is growing. Digital assistants are used for voice search. Some of the voice assistants available are Siri, Google Now, Cortona, Alexa and more.
When you optimise your content to rank it higher for voice searches it is called voice search optimization. It helps to make your content compatible with voice queries. With voice search people get to hear the right answer without going through any search results.
Voice search produces only one result and you cannot afford to rank second. You have to optimise your content to get the top spot. You should add voice search optimization in your SEO strategy.
These Are The Ways To Do Voice Search Optimization:
While using voice search people use conversational language rather than fancy words and phrases. You should make your content in simple language that people would normally speak in. Voice technology uses Natural Language Processing and therefore it is better to use natural language.
When people use voice search they ask a complete question. Therefore for voice searches you will have to use long tail keywords. You should create content with long tail keywords in your niche to increase the chances of ranking for the voice searches.
Most of the voice searches are done for local listings like to find a store or a cafe nearby.
You can optimise your content to rank in the local voice search results. This will bring in more local traffic.
You can get a Google My Business listing to tap the local search results.
When people use voice searches they are more specific and they hope to get a relevant answer.
For example, when you type in ‘Homemade cakes” in the search query you will get results like ‘homemade cake recipes’, ‘homemade cake stores’, ‘homemade cakes to buy’ and more.
For voice search the question would be ‘Where can I buy Homemade chocolate from? You should use interrogatory words in your content. You can create a FAQ section and provide direct answers to the common questions. FAQ should be conversational in nature.
This way it will be easy to find an answer for the user query on your webpage. It will also increase the chances of you ranking in the featured snippets.
Most of the voice search results are from the web pages that have schema markup and structured data. Schema markup helps Google to understand what your content is about.
Once the search crawlers understand the content on your page only then it is ranked for search queries. Therefore you should use schema markup for your web pages.
You should find the questions that people are more likely to ask when they search for your products or services. You should not just focus on the keyword but the questions that get phrased with extra words to get a concise answer. You can build content along such questions.
Google aims to give the best possible answer to the user query. If a user gets an answer from your website then they will trust you more. When you optimise your website for voice search you are trying to put your business in front of more customers. This can help to increase the traffic to your website which can boost your brand and reputation.
Voice searches are faster than typing in a query. Website speed is one of the ranking factors. On an average people do not wait for more than 2-3 seconds for a website to load. Google looks for relevant answers to queries with the least loading time for it to appear in the voice search results. You should optimise your website for speed.