Improve The Speed Of Your Website
Page speed refers to how fast your content loads when someone visits your website. Your website should load quickly to increase visitor engagement and reduce the bounce rate. A website that loads quickly enhances the user experience and search engine rankings.
Users expect the website to load in two seconds or less or they will abandon it. If your website takes more than three seconds to load then you may lose almost half of your visitors before they arrive. Google suggests three seconds.
Google takes speed into consideration while ranking websites and your loading speed also decide how fast the users can find you. Now the search engines rank the website using their mobile version. The number of mobile users outnumbered desktop users in 2015.
To maintain your ranking and visibility you need to load your website fast. You can use technical SEO services to find out how the different factors can affect your page speed and how to improve your loading speed.
Improving The Page Load Speed
1. Most of the web load time is spent downloading different parts of a page like images, scripts, stylesheets and more. Each element requires an HTTP request. More the number of elements will lead to more requests and more time to render a page. You can use Developer tools to find out how many requests your site makes. Reduce the number of requests to speed up your website.
5. Take a look at the time to start loading. Time to first byte (TTFB)is the time the browser has to wait before it gets its first byte of data from the server. TTFB should be less than 200 ms. The slower your connection the slower your server will be. Other reasons can be dynamic content creation and server configuration. To reduce the time taken enable caching. Caching helps to speed up your website. You can also leverage browser caching.
6. Select a performance optimised hosting solution designed for speed to load your website fast. Do not use cheap options for hosting.
7. You can speed up your website by compressing the files. Use GIDNetwork to run a compression audit. Using smaller files will help to load your website faster.
8. Images can slow down the loading speed and they are usually large. You should compress your images using tools.
9. Another way to reduce the load times is to use a Content Delivery Network (CDN). When your website experiences a high level of traffic, it will slow down load times for all of them. Use a CDN to eliminate such issues.
10. Use external hosting platforms for videos like YouTube. Hosting videos on your server will take up tons of space therefore use third-party services.
11. The CSS holds the style requirement for your page. This information can be accessed in two ways either through an external file or within the HTML document. When you put this information in the external file you get cleaner code. Using only one external CSS stylesheet is the best option. Using additional sheets will increase the HTTP requests.
12. Everytime you redirect a page it prolongs the HTTP request and the response process. Though in some cases you may require redirects. Eliminating the unnecessary redirects can reduce your page load times.
13. Using too many plugins can reduce the speed of your website. Outdated plugins can cause compatibility issues and hamper the performance. Minimise the number of plugins.
14. Use lazy loading as this loads the content with the view first and then loads the rest of the content. This can significantly reduce the load times.
15. Identify all the external scripts that add requests as eliminating them can improve the speed of your website.
16. Monitor your website regularly to catch any issues with speed. You should also check how your website loads on mobile devices.