SEO is mainly done to improve the rankings and traffic. If you can measure the SEO efforts then you can improve it.
There are many tools available that help you to measure the SEO performance so that you can improve your rankings on Google.
The tools for measuring the SEO performances are:
HubSpot Website Grader
This is a free SEO tool and gives you reports about your website’s performance, information about how to improve your website, how to optimise your website for mobile, how to implement web security best practices and how to enhance your UX.
Google Search Console
It has a number of tools that help to monitor, debug and optimise your website. It can help you identify keywords, crawl errors, analyze mobile responsiveness, Google index and website related metrics.
This tool can help you manage your SEO when you pair it with Google Search Console. The free version can help you filter your referral traffic, compare organic vs the non-organic traffic, understand engagement metric of each page and identify which of your channels leads to most conversions..
UpCity Free SEO Report Card
This tool can give you reports that cover risk analysis, on-site analysis, link building, web accessibility, trust metrics and current indexing.
Internet Marketing Ninjas
There are a number of free Ninja SEO tools available like broken link tool, image metadata, on-page optimization tool, page load time, side-by-side comparison.
Google Keyword Planner
This tool can help to see your keyword data closely and find the center keywords. You can find out how much search volume a keyword gets, how competitive the keyword is to rank for, if the volume change is seasonal and also identify similar keywords.
This is also called private browsing and is a good way to measure SEO performance. This mode helps you to make a search without influences from your search history. This gives you a better picture of how your website actually ranks.
This tool helps you to easily find, track, utilise your keywords, track your backlinks and compare your SEO with your competitors. You can also get keyword reports.
Screaming Frog SEO Spider
This tool can be used to crawl your website and analyze the SEO optimization of a subset of or all your pages.
This tool can give you extensive information about keywords, page performance and backlinks and other information in one dashboard. If your page starts to lose rank and if you are not targeting the keyword you should be, then you can get this information on the dashboard.
It provides a number of free tools which you can use to measure your SEO performance. These tools can be used to see keywords, backlinks, social sharing information and more. The Google Algorithm Update History can explain the big shifts that may happen in your SEO performance due to Google Algorithm updates.
Microsoft Bing Webmaster
It offers a number of tools for reporting, diagnostics and SEO. The SEO tools help you to perform keyword research, see backlink profiles, use the site scanning feature and get SEO reports.
This tool should be used when you are starting a new website and need to know about the popular industries, topics and ideas people are exploring. With this tool you can look for trends in specific countries and regions, find popular topics and compare trends overtime.
This tool can be used to track, monitor and measure your SEO efforts. It allows you to track your traffic, keywords, backlinks, competitors, social sharing and more.
This is a very useful tool for researching topics and improving the existing pages. It can give you the interests, questions and search queries going across your industry and information about your competitors.
This tool provides site crawling, log analysis and helps you to determine how search engines view your websites. It can help to monitor SEO issues, manage your KPIs, segment web pages, compare web pages and measure SEO impact.
This tool allows you to quickly check the meta information of any page. It can show you how your page appears when it is shared, including a cover image, title, meta description and tags.
This tool is a Google Chrome extension and helps you to check a web page’s SEO parameters. It can help you to do link analysis, focus on key metrics, audit a website’s SEO and share your findings with the stakeholders.
This is a free WordPress plugin and helps you to analyse your SEO based on a specific keyword. It can also give you metrics such as readability and meta information. It can specify canonical URLs, allow you to use advanced meta robots settings, show you how a page will look when it is shared on social media and more.
This tool helps you to check the compliance of your website with current SEO guidelines. It also offers tips on how you can better optimise your website and get accurate SEO scoring. It helps you to find technical errors, do meta information analysis, offers link structure suggestions and identify specific server issues.
Check My Links
This is a Google Chrome extension and helps you to make sure that your links on the internal and external web pages work. It can help you identify broken links and export them for further analysis.
This is an SEO browser that helps you to review your website in a limited format allowing you to analyse the UX and the contents. With this tool you can see the number of words on your page, determine the number of links on your page (internal & external) and see all your meta information.
This tool can be used when you need to do only keyword research. It allows you to easily shift between languages and regions so that you can serve your audience anywhere. Top features of this tool are long tail keyword insights, competitor keyword insights, SERP analysis tool and local keyword research tool.
This is a Google Chrome extension which can be used for keyword research and competitive analysis. It allows you to access the data points on a website directly from the SERPs. The key features of this tool are that it lets you see which paid or organic keywords are driving most of the traffic, keyword difficulty score, get a visual of Facebook ads and get keyword suggestions.
This tool helps you to do in-depth analysis of your website and find opportunities for improvement. It allows you to analyse your SEO metrics against your goals. You can see how social media is helping you in driving traffic and SEO goals. It helps you to decide which mobile optimization tactics should be used.
This tool helps you to reach appropriate people to whom you can send emails for a link request. It also offers effective email messages and helps to track all those who accept the link request.
This tool allows you to discover, track, analyse and disavow backlinks. It offers an easy-to-use interface.
This tool has the ability to scan your backlink profile and disavow bad backlinks.
This is a search listening tool and it listens to autocomplete data from search engines and provides a list of questions and phrases that people are searching around your keyword. You can see when the people are talking about your relevant keyword, monitor keyword trends, see real-time searches and get new content ideas.
This tool pairs with your user’s sessions with the keyword they use to land on your page within your Google Analytics account. It can help you identify organic traffic and conversions, identify brand vs non-brand traffic, optimise your website for specific keywords and see query details.
This is a competitor keyword research tool for Google Ads. With this tool you can download your competitors PPC keywords and SEO keywords, review ranking trends and get keyword ideas.
This is an SEO auditing and crawling tool. It helps in technical SEO analysis and on-page SEO optimization.
This is a real-time SEO auditing and content tracking tool. It can track your website and find issues related to SEO.
This tool helps to analyse your website’s health and keyword rankings and traffic. You can monitor your competitors and your keyword position, do competitor analysis and backlink analysis.