There are many voice searches happening everyday and you can grow your organic traffic by optimising for voice searches. Voice assistants like Alexa and Siri are being widely adopted. You should make voice search optimization a part of SEO strategy.
Consumers looking for services or information use spoken search commands and they do not have to type their search into a browser. You have to make sure that your site ranks high for voice searches as well.
These are a few voice search optimization tips:
1. Most of the mobile and voice searches are location based and you should optimise for local search results. For this you must update your Google My Business listing. Create good content that answers location based queries. Enter the accurate details about your business in your account. This is the right information users are asking for and this is a quick way to give right answers to the users questions.
2. Use long tail keywords and common phrases that people use in conversation while creating content for voice search optimization. Create location-specific content for the areas you want to target. This way you will have more chances of appearing at the top of the voice search results.
3. People use conversational language while searching using voice assistants. They use longer and more specific search phrases. Therefore you should focus on conversational long tail keywords.
4. Use Schema markup to tell search engines what your site is about. Create FAQs that read as conversation and structure them correctly on your website to appear in snippets from Google.
5. Most of the voice queries have terms like ‘who’, ‘what, ‘how’ and ‘where’. You can build content regarding the most commonly asked questions about your brand / products / services. The content should reply to these questions of the consumers. You can anticipate the questions the users may have. The questions should be answered conversationally to make them appealing to voice search.
6. You should understand your consumer and their behaviour. Voice searches use data and location to understand the search context. Research on consumer insights can help you to understand how people use voice searches and what type of device they use.
7. For SEO for voice search you will have to create content which has detailed answers to common questions. The answers should be clear and concise. Create rich and compelling content that answers the users questions.
You can create content with a common question as the headline and provide a short answer immediately after it. You can use the rest of the page to provide elaborative details. This type of rich page appeals to Google’s algorithms. The short answer at the top can be optimised for voice search and it can appear in snippets.
8. For voice searches mobile and local go together. People use mobile to perform local queries. You should create different experiences for desktop and mobile users. Optimise for ‘near me’ types of searches for mobile.
9. Many voice searches are for local information so you should focus on local SEO. Create content for your local area and use local keywords.
10. Users searching for local business look for operational hours, contact information, address , directions and more. You can use microdata to ensure that search engines find this information.
11. For voice searches it is important to keep the keywords simple. When people ask questions they do not go into details and the software also will not recognize anything complex. Be simple for effective SEO.
12. It is important to know where the target customers come from and what language or dialect they speak. The keywords should be optimised for specific countries and regions.
13. Another thing to consider is how people pronounce your brand or offering. It can affect brands with creative or ambiguous names.
14. In voice searches the focus is on the speech patterns and they will include idioms that will differ as per region, country, culture and industry.