SEO helps to improve the rankings and the traffic of your website. As the competitive landscape grows, SEO has become as important as ever. Small or local businesses need to perform SEO to stay afloat. These businesses should hire the right SEO agency for their work.

Technical SEO allows you to optimise the crawling and indexing of your website to rank higher in the search results. If your website is up-to-date then it will lead to more ranking keywords, organic traffic and conversions.

If you want to make your company global then you should optimise your website with international SEO. International SEO is optimising your website for users across countries and languages. It helps you to reach an international audience through organic search.

By focusing on the basics like content marketing, link building and optimising your website you can drive good traffic to your website. If you are interested in advancing your SEO efforts and want to go ahead of the competition then you should focus on these SEO tactics in 2023.

Most SEO teams have too much work to do and need more time therefore they can outsource their work. Outsourcing is a partnership between your in-house team and an SEO agency. Due to changing algorithms and competition, SEO can be difficult. It also takes time to get the results you want.

The purpose of a ‘Robots.txt’ file is to tell the search engines what to crawl on your website. In Shopify, the ‘Robots.txt’ file cannot be controlled but in 2021 Shopify announced that owners will be able to customise the ‘Robots.txt’ file for their websites.

If you are making your company global then you should implement international SEO. Internal SEO helps you to optimise your website for international markets and visitors. It aims to drive traffic from multiple countries and/or languages.

The factors that a search engine uses to rank a web page are relevant keywords, meta titles, meta descriptions, anchor text, schema markup and more. You can test each element without waiting for the search engine to give back results.

International SEO helps you to optimise your website for people in different countries speaking different languages. The two types of SEO are multilingual SEO and multiregional SEO.

Shopify stores that do not focus on SEO may fail to reach their targets and grow their business. SEO is using various practices to help search engines find your store. SEO can help your store rank at the top of the search results and drive more organic traffic to your store.