Magento is a powerful globally proven result-oriented e-commerce software that powers millions of e-commerce websites and online shopping platforms worldwide. For a successful Magento website, you need to regularly optimize it so that your customers can discover it when they are searching for products from your business category.
The advantage of Magento is that it’s an open-source technology and can seamlessly grow with the company’s growing requirements. Due to this feature, developers worldwide keep on creating useful add-ons to Magento’s already exhaustive feature list.
For example, if you require a custom request to further streamline your online sales, a Magento developer can create that extension for your website, thus showcasing the flexibility of Magento. Here’s why Magento SEO is important for optimizing your Magento based e-commerce website.
What exactly is SEO?
SEO, or search engine optimization, is a collection of multiple strategies from keyword research to creation of unique and compelling textual and visual content, for improving the ranking of your website in the search results for keywords specific to your business and products.
The objective of SEO is that when users enter a keyword or key phrase that defines your product or service, such as “leather wallet” or “best leather wallets online”, your website should appear at the beginning of the search result.
Magento SEO helps you optimize your website so that more customers keep discovering your website and buying your products. As Magento is different from Joomla or Drupal websites, it requires specific techniques for perfect optimization.
How to Optimize Your Website Like a Magento SEO Expert
You can optimize your website like a Magento SEO expert by following these steps:
Audit your website’s SEO
Before you begin the process of researching your keywords, revamping product categories and improving page speeds, you should audit the current position of your website in detail. Create sheets and documents for compiling notes and results of the website audit.
Keyword Research is the first step
Thorough keyword research is the first step in implementing a fruitful Magento SEO strategy. Through a systematic approach to keyword research, you can gainfully optimize your product pages to attract valuable traffic from shoppers who are looking to purchase your products.
Analyze the presence of your competitors
Prepare a list of all your competitor websites and deeply analyze their product pages to find out their targeted keywords and websites from which they are getting shoppers. This will help you plan a counter-strategy like targeting a particular set of keywords or even redesigning the home page and product pages
Reshuffle product categories
Based on the findings of your competitor research, you should begin revamping your product categories by focussing on the following areas:
Create concise and descriptive names for your product category
Make your product descriptions creatively engaging
Keep title tags to less than 60 characters
Keep meta descriptions under 160 characters
Revise your product pages
You should proceed with improving your product pages with the following steps:
Choose descriptive product names
Write unique and creative product descriptions
Create a persuasive meta description and title tag
Create a concise hyphenated product page URL with the product name, manufacturer name and product code/ id.
Add product images and videos for further engaging potential buyers.
Include shopper reviews for building trust
Add social media buttons for enabling social sharing
Optimize the page speed
If you want buyers to stay on your website for long, you should ensure that your website loads fully in less than five seconds, ideally in three seconds. This will increase the user time spent and lead to a higher probability of purchase, and also reduce the bounce rate.
You can optimize the page speed as below:
Compress the file size of the product images
Use the Lazy Load Magento extension so that the images load gradually
Merge all product data into a flat catalog
Add your Google Analytics code
Continuously monitor and optimize your Magento SEO strategy by adding the Google Analytics tracking code.
Magento SEO Tips
Use Headings & Title Tags Intelligently
To keep visitors coming to your website and continue scrolling through the pages, you should strategically use the title tags and headings.
Optimize Your Product Page URLs
Magento offers you a URL rewrite tool through which you change any URL for all the site pages.
Your URLs should ideally be:
Between 2 to 5 words in length
Easy to understand
Mention your target keyword
Make Good Use Of “Nofollow” Tags
Nofollow tags are important for achieving good Magento optimization. All online stores have pages that they don’t want to be indexed, such as:
My account pages
Shopping Cart page
Login & Admin pages
Magento easily allows you to formulate rules on which site pages you don’t want to be followed.
Eliminate Duplicate Content
You should ensure that every page has content that is completely unique. Avoid copying and pasting content from similar sites as that will invite a duplicate content penalty from Google.
Take Advantage Of Canonical Tagging
Sometimes, websites create multiple pages of the same page with different URLs. This leads to a duplicate content error. Canonical tags tell Google which of the pages is the master copy of these duplicate pages.
Write Compelling Descriptions For Each Product
Your product descriptions should be compelling, creative, unique and textually optimized for search engines for achieving significant organic traffic.
Include Images & Videos On Your Product Pages
Buyers are increasingly using Google images to search for products. Which is why it is important that you take your image optimization seriously.
Include Your Store Name & Keyword In Your Site’s Homepage Title
In the title of your website homepage, include the name of your store as well as your primary keyword. Homepage titles are one of the best SEO signals to establish relevance between the target keyword and your website.
Personalize & Optimise The Default Meta Descriptions
Magento automatically fills your every page’s meta description with short snippets of content from the page.
Ensure that your meta descriptions explain what the page is about and compel people to click through.
Carefully Setup Your Sitemap Priorities
It’s a fact that search engines are not fully perfect at locating each page on your website. Magento offers you an excellent feature for creating XML sitemaps with automatic updation, for easy page discovery by Google.
Look for these qualities in a Magento SEO expert?
When you are looking out for competent companies for doing the Magento SEO of your website, these are the important factors that you should consider before finalizing the company.
The company’s experience
You should choose a Magento SEO company that has years of experience in helping e-commerce companies get more customers and increase sales by optimizing their Magento SEO. Remember, the team size of the company can never be an alternative for experience.
At Supramind, we have more than a decade of experience and have successfully optimized the SEO of more than 100 websites and have designed more than 40 websites. We specialize in driving buyers to e-commerce websites by continuously optimizing their Magento SEO. We believe in increasing the ROI of businesses so that they keep on delighting their customers.
In digital business, the only thing that matters is tangible results. The company which you choose for your website’s Magento SEO should focus on delivering real results which translate into revenue, and not just keep on billing month on month without any tangible results. These results include continuously increasing traffic to your website, increasing sales month on month, increased conversations around your products and a significant increase in revenue. Our proprietary Magento SEO product gives proven results by generating high conversions and transforms visitors into buyers. SEO is a slow process but with regular optimization, we try our best to get results faster.
The competent strategy of Magento SEO optimization is the key difference between success and failure of any online business. Our expert team of Magenta SEO strategists have a deep and thorough understanding of how an optimisation strategy is conceptualized, implemented and improved. This is what transforms an abandoned cart into a purchase and brings in revenue for your online business. Supramind is your long-term partner in helping you achieve business success by continuously optimizing the Magento SEO of your website.
An SEO-friendly URL structure is one that works well for both visitors and search engines and directs quality visitor traffic to your website.
Your page title and meta description have a big impact on improving your search result and your rankings.
You should Implement canonical URLs for homepage and CMS pages for avoiding duplicate content and a subsequent penalty from Google.
Ensure the use of canonical URLs for products and categories.
Use XML sitemaps to tell search engines what pages they need to crawl and index.
Using an HTML sitemap helps both visitors and search engines discover your most important pages.
When search engines position your eCommerce site as an established storefront through Magento SEO, the popularity of your website increases the product sales.
Magento SEO is surely one of the wisest decisions eCommerce site owners can make because Magento is truly one of the most SEO-friendly eCommerce platforms.
These unique components make Magento SEO friendly:
General Configuration and Basic Technical Optimization
Canonical URLs and CMS Pages
Product & Category Optimization Capabilities
Optimization of Template
Headings & Header Settings
Ability to Clean Up Your Site Speed & Code
Advanced Magento SEO features & Duplicate Content Removal
Dynamically created XML Sitemaps
Magento CMS works well for every store, irrespective of the number of products.
Magento SEO helps to optimize URLs, set rich snippets, dynamically develop sitemaps and more.
Magento has the largest selection of extensions for marketing, payments, customer support and more.
Magento’s PA-DSS security standards provide customers with secure payment options.
Magento’s heavy-duty platform increases page load speed.
Magento permits eCommerce stores to choose their preferred hosting company.
Magento can host many websites and control them from a single admin.
With third party integration, Magento provides more choices to customize an online store.
Magento facilitates responsive website design for seamless user experience.
Magento SEO helps boost your visibility in search engine results and places your website in front of potential buyers who are looking to purchase products offered by you. This enables you to reach customers who will otherwise don’t know about your website and the products offered on it. Magento SEO also has some cutting-edge extensions and amazing search boosting tools that dynamically improve your website’s search rankings.
Magento SEO delivers qualified customers to your website and increases sales conversions, thereby positively impacting your bottom line. It also gives continuous organic visitor traffic to your website and brings new buyers.
Website audit for gauging all the issues that your domain currently faces, including broken links, images without alt attributes, and much more.
Analysis for up to 3 competitor sites for site authority, organic search, paid search, backlinks, display advertising, and traffic engagement.
Identifying the keywords, both primary and secondary of the specific pages.
Create compelling content with your keywords, that hooks interest and drives traffic.
On-page optimization of title tags, meta descriptions, H1 tags, keyword density, and much more
Building links from reputable sites for boosting page rankings.
Sharing content through social media sites will boost your site's traffic and increase page ranking.
If done properly, SEO should begin to show results within a period of six to twelve months. This would mean an increase in website traffic, quality customers and successful conversions. You should continue SEO after you achieve this milestone, as doing so will affect your search ranking.
The time factor is important for improving your website’s SEO. All search engines want to give their audience the most relevant and helpful results for search queries.
With the right strategy, up to 8-12 months is a reasonable period for seeing the gainful impact of the SEO efforts and justify continuing investment in the activity.
NO, your website CAN NOT come on the first page of the search engine results without SEO. Over a while, SEO gives your website domain authority, backlinks your website from reputed websites and makes your prospects discover your website when they search for keywords and key phrases that are unique to your business, services or products. Without incorporating your keywords into the HTML tags and other important sections of your website, how will Google and other search engines recognize your website as authoritative? SEO helps you reach customers who use search engines to search for products they want to buy online.