51 Restaurant Marketing Strategies By Experts
Amidst various lucrative industries, the hospitality industry is quite popular. Though it consists of many businesses like hotels, event planning, and catering, a significant percentage of people who aspire to be part of this industry, choose to open a restaurant. However, setting up a restaurant and running it efficiently while delivering impeccable service is challenging. Moreover, huge competition has made it even more difficult for restaurants to attract customers. Hence, it has become imperative for restaurants to have a 360-degree marketing strategy to establish and sustain their offline and online presence.
Also, time has changed, and people want to spend on good food and leisure. Therefore, they don’t mind traveling long distances to dine at their favorite restaurant. Apart from local people, tourists from different places are also another segment of potential customers that restaurants need to target. However, this can happen only when you have a holistic marketing strategy. However, designing a marketing strategy is not a cakewalk as one needs to consider various aspects like location, target audience, online channels, and competition. So, in the current scenario, a successful marketing strategy is one that focuses on multiple platforms to ensure broader reach. Here are 51 restaurant marketing strategies by experts that will help you address almost every aspect of promoting your brand.
Offline Marketing Strategies for Restaurants
Even though digital technology is playing a key role in attracting customers, yet offline techniques of marketing are effective and impactful, especially for restaurants, whose sure shot target audience is people living or working around the restaurant. The conventional offline marketing strategies by experts discussed here can fit into all budgets and restaurant categories.
Tasty Igniter is a free, user-friendly, and customizable open source software for restaurants. They even have a food blog where experienced people of the hospitality industry write on various aspects of running, managing, and marketing a restaurant.
Restaurant Marketing Strategies | Image Resource : hotelemarketer.files.wordpress.com
1. Go local
The mantra is, start local and aim to go global. Therefore, never underestimate the impact it makes to publicize your restaurant in the local newspaper, radio, hoarding, lollypops; and you can also try coming up with no parking boards and more. This helps to increase footfall and proves to be even more effective if you have launched a new cuisine or service and want it to instantly be publicized. This is a great idea if you have takeaway service.
2. Conduct events
Leisure avenues can never fade if you are planning to create an edge over your competitors. Therefore, theme events, DJ nights or live band events are a hit. Another idea that can help you increase footfall as well as goodwill is attaching the live events with some charity initiative. The money thus collected can genuinely be given in support of a good cause.
3. Participate in food festivals
Food lovers are everywhere and therefore, food festivals are a hot new trend these days. There are many open food festivals that call for restaurants to participate. This is a good way of bringing good food under one roof. Participating in food festivals help you to see what is happening in the industry and helps you to build more customers. Though participating in these food festivals may be slightly expensive, but the returns are worth it.
We live in a community where nothing happens in isolation. The same rules apply to marketing also. Therefore, it is definitely a good idea to collaborate with local business-like supermarkets by placing some advertisements or posters that would increase your brand visibility.
Posist is an initiative by the Times Group that highlights and discusses everything about the food and beverage industry.
Co Branding | Image Resource : simplynotes.in/
5. Be a part of food guides
Recognizing the potential of the food and beverages industry, many exclusive food magazines, guides and awards have come into existence. Thus, being a part of these is a great way of creating a wide brand presence. As restaurant business also runs on trust, being a part of such magazines and awards increases your credibility in the business.
6. In-house marketing
While good food is crucial for restaurant business, the ambience of a restaurant is also important. Though changing the ambience of a restaurant is a task, but it is definitely a good bet to play around with the interiors, lighting, themes and much more. This would not only give a refreshing feel to your customers and let them enjoy their meals but it also gives your staff a sense of enthusiasm. But ensure that your brand logo is placed loud and clear on the interiors like the glasses, coasters, cutlery, etc.
This is an authentic and tested marketing tool, which involves Ads in local newspapers, hoarding space, radio mentions and much more to capture the attention of audience in large numbers.
8. Distribute pamphlets
This may sound outdated but it is one of the most effective offline marketing medium to reach out to your local customers. A well-designed pamphlet that enables you to showcase the best dishes of your restaurant to customers may immediately get you quick response.
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Participating in food festivals is one option and partnering as a food partner in a happening social or cultural event is another possibility to reach out to a wide audience. In such events, you can make your prospective clients taste your food and increase the chances of making them your permanent customers.
10. Public Relations
In case you are planning for any food festival, a new restaurant outlet or celebrating your anniversary, calling for a press release can help you reach out to prospective customers.